Tips on how to develop your business

Start your journey to become a Home of Wellbeing. Step by step we will help you strengthen and develop you business. With the intention to do good you will contribute to wellbeing to guest, staff and for yourself without harming our environment.


Let your business contribute to development of others

Photo by Lovisa Wendt
Promoting offers during the low season can stimulate economic growth and jobs

An extended season can create benefits for others locally / the community, the benefits can be even greater with new collaborations. An extended season can, for example, provide new jobs or give staff the opportunity for year-round employment. To offer services for most of the year provides a new and increased customer base, cost optimization, and the opportunity for your visitors to experience different seasons. Being able to retain staff all year round increases their experience and skills and a better relationship with your customers.

Prepare, have a plan and a strategy
  • make a strategy -set goals and have a plan
Extend your season
  • creating offers during different seasons, based on the local / regional possibilities
    • Harvest party, primary tasting, candle party
    • Winter bath, dark hikes, meet spring
  • letting your offers and prices change during the year to create longer opening hours.
    • design pricing to be attractive during the low season
    • You can collaborate with others to create new offers

Photo by Lovisa Wendt
Carry out sustainable (locally produced) procurement and purchasing

An important prerequisite for a prosperous society is to support local companies, which are important venues and employers. Both your business and your community benefit from your local purchases of goods and services. Your choices can result in that the money stays in the region, contribute to a vibrant place, more jobs, more money for school and social services, reduced transport, and environmental impact. You and other local businesses and shops make the place attractive and with a vibrant countryside, you will be more interesting for tourists.

Prepare, have a plan and a strategy
  • make a policy and a strategy for sustainable procurements from local suppliers. What does it mean for you? Do you have one or more focuses?
Improve your local support
  • procure services like cleaning, laundry, food, etc. from local businesses.
  • adapt your offers to both local and regional conditions and products and as well as to raw materials that are in season.
  • assist growth and development of local suppliers through collaboration
  • promote local entrepreneurship
  • mainly serve food and drinks from own production and with own raw materials
  • become a loyal local customer
  • create networks to increase collaboration
  • develop systems so your money stays in the community
  • develop local supply opportunities
  • promote local entrepreneurship
  • mainly serve food and drinks from own production and with own raw materials
  • dare changing dishes that usually include foreign products.
    • For example, rice – wheat / oats. Nuts – national-produced seeds / nuts, Meat products – national-grown legumes
    •  using ingredients with nutritious, fresh and locally produced ingredients and lift your menu to new, exciting levels!

Carry out sustainable (social) procurements and purchases

As a wellbeing company, you primarily choose locally produced materials and products. But sometimes purchases from developing countries may be needed. Social responsibility includes caring for people locally, regionally, and nationally as well as trade with other countries. By taking social responsibility, changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries

Prepare, have a plan and a strategy
  • make a policy and a strategy for social sustainable procurements. What does it mean for you? Do you have one or more focuses?
    • Responsible procurement
  • conduct a procurement management audit – consider how your purchasing decisions will have an impact on the lives of producers in developing countries and how your decisions also set an example for others.
  • make a code of conduct. Who do you want to cooperate with? Perhaps you might want to develop a “code of conduct” that your partners should sign? That means that you define that you expect vendors and their sub-contractors to operate lawfully and conduct their activities in a socially and environmentally responsible manner by, at a minimum, meeting the expectations set forth in your Code of Conduct for Procurement
  • make a list of all the things you usually buy, check what you can remove and what you can change. Consider how many of your purchases that’s made of old habit, instead of real need
  • plan your purchases and buy only what you need keeping track of which social responsible labels are available, decide what is important to you and take one step at a time 
Contribute to fair trade
  • communicate your awareness of fair trade to your guests and employees.
  • select certified goods and products (e.g. Fair Trade) such as
    • Cocoa, sugar, coffee, tea, juice
    • Bananas and other fruits, rice, quinoa, spices and herbs, nuts
    • Flowers
    • Wood, textiles, cotton, metals
    • Skin care products

Develop companies and residents

Locals and other local businesses are not always fully aware of what their local communities or local businesses have to offer them or other tourists. This may be due to the marketing that companies and municipalities carry out, primarily aimed at tourists and not at the local population, who thus lose their knowledge and awareness and cannot participate in marketing their own homeland. The local companies can also help create meaningful leisure, jobs, and skills development for the local population.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Contribute to local development
  • disseminate knowledge about wellbeing
  • target marketing about your business to the local community
  • inform about the natural and cultural environment for those who live in the area
  • employ staff from the local community
  • start networks and inspiration evenings, exchange knowledge, create local involvement
  • share the knowledge, you and your staff possess so others can develop with your help. Share your knowledge free of charge via study visits, internships, lectures, study circles, education, etc.
  • donate products to people in vulnerable situations or to organizations that work with this
  • donate or invest part of your turnover in your region and participate in local community activities.
  • invite your neighbours and let them get to know you

Collaborate with multiple outside partners

To succeed in becoming a strong tourism destination and become visible in more contexts, it is important to collaborate with each other, you need to work together to be stronger and create a reason to visit your community. Collaborating is also fun and inspiring! By developing your business together with others, you get energy and can find new creative solutions. For you as a small business owner, collaboration can also be important as it can be a way to save time and money, and to survive in an increasingly tough competition.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Collaborate with others by
  • disseminating knowledge about wellbeing
  • educating your staff to be local ambassadors
  • giving your employees working hours for non-profit assignments.
  • informing about places to visit, sights and activities in the local area
  • co-creating offers and collaborate with local actors.
    • use each other’s facilities and share it with associations and the municipality
    • share logistics and transport
    • use local services and providers whenever possible
  • creating joint marketing efforts inform your guests about others local actors offer
  • inviting to network and start exchanges of services and offers that are in line with wellbeing.
    • You can have networks with companies with the same niche of food, restaurant, etc. – but do not underestimate unexpected meetings and collaboration with completely new players

Ottenby
Preserv natural and cultural heritage

Cultural heritage is important as a source of knowledge, education, and experience. By relating to the visible and tangible traces that shaped our society, we create perspectives on who we are and the society we live in. Across the EU, attention is now drawn to the potential of cultural heritage to create greater understanding between people. Create understanding and interest in natural and cultural heritage as well as cultural environments

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Preserve and restore cultural and natural heritage
  • educate yourself as a nature or cultural guide
  • learn more about the cultural heritage of your town/community
  • locate activities and carry out guided tours of culturally and historically interesting buildings, environments and other remains
  • tell the stories about occurred events, famous or interest people and traditions från your local community
  • arrange excursions; tours, bus tours, bike rides, horseback riding or why not a picnic
  • invite interesting lecturers or create a storytelling evening where everyone can have share
  • decorate with heritage textiles and handicrafts and colours, keep food traditions
  • collaborate with others, for example craftsmen who have traditional craft skills
  • have a sustainable production with organic foods and sustainable materials
  • grow cultivated plants
  • presere old stock breed that are part of your cultural heritage and the national animal husbandry
  • sell your products at local markets or harvest festivals
  • invite your customers to hold “Open house” or why not “Open garden”
  • sharie the knowledge you and your staff possess so others can develop with your help. Share it free of charge via study visits, internships, lectures, study circles, education, etc.

 

Many landrace breed, old stock breed, are locally adapted, resistant to disease and have good parenting properties and are suitable for organic farming.

Remember the children and young people that visit you – feel free to arrange a special event or special program items for them.

Regardless of the activity, you can contribute to drawing attention to the cultural and natural heritage by

donating or invest part of your turnover in your region and participate in local community activities


Sara Ängfors – KRAV
Credible information about the products

Certification comes from the Latin word certi´fico – “confirm”. A certification is a type of certificate or proof that a certain degree of trust has been given to a product. To maintain the balance between body, soul, and mind, it is of utmost importance to use certified, proven, and similar verified organic ingredients and avoid harmful substances. Certification is an important part of the work to create security and increase security. It is a seal of quality and competitive advantage that is also valuable in your marketing. With a product certificate, you certify that your product meets the promised quality according to the certification.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Obtain a certification

Prepare and acquire knowledge, review relevant criteria for the product or service you wish to certify or if you want to certify your business, facility or something else. Get help and cooperate with others.

The process of certification

  • fill out the documentation including descriptions of the product
  • test the product and make the necessary improvements and adjustments
  • apply for certification
  • after approved inspection and certification, you can market yourself and your products,
  • educate your employees and your customers about what certification means.

The Importance of Content, Authenticity, and Credibility in marketing

A wellbeing company must be transparent and honest in its communication and the information on the products must reflect its content and origin, thereby contributing to the preservation or development of the local natural and cultural heritage, as well as contributing to a vibrant and sustainable countryside.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Create an honest marketing
  • use photos of people and nature from the local community
  • use imagery based on traditional patterns and prints
  • use expressions and descriptions that everyone understands
  • collaborate with others to ensure that all parts of your products have a local or locally produced origin
  • collaborate with others to ensure that sustainably produced materials or raw materials are used
  • organize natural and cultural history activities together with community associations.
  • develop your products originating in local traditional
  • use or draw inspiration from traditional recipes or traditional food crafts.
  • tell about traditions, customs and historical events, for example through storytelling.

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