Booklets and films

The South Baltic Region have a beautiful and magnificent nature and it is rich of cultural heritage just waiting to be explored during your next vacation, weekend or trip. Wellbeing is well doing for body, mind, soul, environment, society and for the economy - for you as well for all others!



Introducing Wellbeing Tourism

The purpose of this part is to introduce wellbeing tourism from the perspective of companies; what it is and why it is important.

How to Develop Wellbeing Tourism

This booklet is for you who are working in the tourism industry or in a tourism related business and wants to develop wellbeing tourism.

Branding Wellbeing Tourism

This booklet inspires you to develop your brand in line with your wellbeing offers and invites you to join the brand, Home of Wellbeing, around the southern Baltic Sea.

How to promote Wellbeing Tourism

This booklet presents ideas for how you can promote your wellbeing products and services.

Wellbeing assets of the south baltic

Read about the regions along the Baltic Sea in Sweden, Denmark, Germany, Poland, and Lithuania.


What is Wellbeing Tourism?
How to develop and work with wellbeing tourism?
Target groups for wellbeing tourism
Branding wellbeing tourism
Wellbeing Hosting – Good Practices
Unique Selling points for wellbeing tourism in the South Baltic Region