Roadmap for Wellbeing tourism

The South Baltic Region have a beautiful and magnificent nature and it is rich of cultural heritage just waiting to be explored during your next vacation, weekend or trip. Wellbeing is well doing for body, mind, soul, environment, society and for the economy - for you as well for all others!

Booklets on Wellbeing tourism

Introducing Wellbeing Tourism

The purpose of this part is to introduce wellbeing tourism from the perspective of companies; what it is and why it is important.

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How to Develop Wellbeing Tourism

This booklet is for you who are working in the tourism industry or in a tourism related business and wants to develop wellbeing tourism.

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Branding Wellbeing Tourism

This booklet inspires you to develop your brand in line with your wellbeing offers and invites you to join the brand, Home of Wellbeing, around the southern Baltic Sea.

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How to promote Wellbeing Tourism

This booklet presents ideas for how you can promote your wellbeing products and services.

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Wellbeing assets of the south baltic

regions along the Baltic Sea in Sweden, Denmark, Germany, Poland, and Lithuania.

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Target groups for Wellbeing Tourism

This booklet offers you an introduction to the target groups in wellbeing tourism, the three main segments.

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Films on Wellbeing tourism

What is Wellbeing Tourism?

How to develop and work with wellbeing tourism?

Wellbeing for the mind: creativity, relaxation and peacefulness

Wellbeing for the soul: presence, beauty and joy?

Target groups for wellbeing tourism

Unique Selling points for wellbeing tourism in the South Baltic Region

Branding wellbeing tourism

Digital marketing in wellbeing tourism

Educational films on Wellbeing tourism

Wellbeing Hosting – The art of welcoming

Food in line with wellbeing – The art of making sustainable & nourishing meals

Coastal wellbeing places

Reinvention of Business Model for wellbeing tourism

This platform is co-financed by the European Union (European Regional Development Fund). The contents of this platform are the sole responsibility of the authors and can in no way be taken to reflect the views of the European Union, the Managing Authority or the Joint Secretariat of the Interreg South Baltic Programme 2014-2020. The information provided by Wellbeing hosts on this platform can in no way be taken to reflect the views of Wellbeing international, the Linnaeus university or the project partner organisations.

Publisher and contact: wellbeing@lnu.se

by SB WELL, hosted by Linnaeus University

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