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A wellbeing host is aware, honest, kind, caring, and joyful.

Wellbeing Tourism is a sustainable tourism that supports harmony and balance for body, mind, and soul. If you share our values of wellbeing, you may be a Home of Wellbeing. If you are a restaurant, a hotel, a spa, a yoga-studio, or a similar business; If you care about the environment; If you work towards a prosperous local community and think about how to contribute to the wellbeing of others – then you may be part of the brand and Home of Wellbeing is also YOU. Together we can make a difference.


Wellbeing companies and hosts

Wellbeing tourism companies are those that are aiming towards carrying out their activities in harmony with the involved actors and with care towards the natural environment. Wellbeing companies are honest in their business, aware of how their activities are impacting the community and natural environment as well as of the main concerns of the society in which they act, caring towards both guests and staff while upholding a kind and joyful attitude.  

Learn more – start your journey

Read our booklets, watch our films and find tips and educational cards to develop your business and knowledge. Build your skills and carry out innovations and changes, make adjustments and improvements.

The importance of knowledge sharing

Collaborate and build collective knowledge. Grow together as you share and learn from others. Share your innovation, ideas and inspiration on social media, in your local networks, among your suppliers and to your guests and staff.

Download your Wellbeing information

Request a digital copy of wellbeing material.

Go to downloads

Introducing Wellbeing Tourism

The purpose of this part is to introduce wellbeing tourism from the perspective of companies; what it is and why it is important.

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How to Develop Wellbeing Tourism

This section is for you who are working in the tourism industry or in a tourism related business and want to develop wellbeing tourism.

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Branding Wellbeing Tourism

This section inspires you to develop your brand in line with your wellbeing offers and invites you to join the brand, Home of Wellbeing.

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How to Promote Wellbeing Tourism

This section presents ideas of how you can promote your wellbeing products and services.

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We would love to have you onboard

Do you want to explore the possibilities of becoming av Wellbeing company? Do you want to develop your business and contribute to a more sustainable and healthy tourism? Learn more on how to do it here.