Marketing with photos on the Atlas
How well your customers remember your messages depends on several factors. If the text can be associated with an image or a photo it will more likely stick with them longer. Images create an emotional connection to products and services, which leads to greater engagement from visitors.
You as a wellbeing host can let your photos communicate your care for the natural environment, your customers, staff and the surrounding community. Your photos should reflect your honesty in your business and your sustainable actions. Communicate all the good things you do in your photos. Show your customers how you interact, collaborate, and co-create with others. Show your love and passion for what you do.
GDPR and consent
- The General Data Protections Regulation (GDPR) – intend to protect the data of citizens within the European Union (EU).
- The GDPR covers any information that can be classified as personal details or that can be used to determine your identity.
- For children under the age of 16 parental consent is required to process any data.
- Photos (and films) may contain personal data.
- Consent in photography – People have a basic right to integrity, to make their own decisions about their bodies and personal data. Consent is someone’s agreement for another person to do something that would violate their integrity if it were done without their approval. If you want to publish photos of customers and staff and for the written approval.
Make sure you own the rights of photos
- When ordering photos from a photographer, there are several things you need to keep in mind. As the customer of an image, you are responsible for its approval according to the GDPR. Make sure you know how and where you can use the photo or image and if you may cut or adjust it.
- The person who creates an image will generally be the first owner of the copyright unless there has been some agreement to the contrary. (C) Copyright arises the moment a literary or artistic work is created. The creator, i.e. the author, then has an exclusive right to determine who can make copies of the work and how or whether the work should be made available to the public, e.g. by publishing it on the internet or disseminating it in some other way.
Photos are memorable
- describe your facility or offer with a breathtaking image or photo
- it is easier for people to remember a photo that an text
Photos make connections
- Let your photos connect your products and services to the environment where they are produced: how they are made and by whom. Focus on the natural aspects, on sustainability and how they are creating wellbeing for your customers for you and the community.
Profile image style
A profiling image style is a visual language that gives your potential customers the right feelings and connection to what you aim to communicate. Photos are one of our strongest tools in marketing. They communicate many words. That is why it is good to be aware of what message you send with your photos. Your visual language should also differentiate you from other actors and other types of tourism.?
Photos communicate faster
- The mental and emotional impact from an image happens almost instantly.
- Our brains process visual content at an incredibly high speed. One estimate that people process visuals 60,000x faster than words.
Your photos on the ATLAS
There are three main photos on your card
On your business card, there will always be three main pictures visible for the visitors, your potential customers. Make these photos count – first impressions are everything.
First photo – Main header image
This is the big photo, on the left, on your card
Second & third photo – Header image 2 and Header image 3
The two smaller photos, on the left.
Four or mor photos – Add even more images
You can add several more pictures – your visitor will find them under “View all photos”.
Use horizontal photographs
- horizontal photographs – is the best format for the ATLAS
- horizontal photographs – also known as the landscape format
- these photos are wider than taller
Consider your composition – the photos may however be cut
- In the ATLAS the pictures are sometime cut – so preview to make sure that you main subject is visual.
- Where you place subjects within a photograph is called composition. Some examples:
- The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open.
- Centered composition is a powerful way to draw attention to your main subject – the main subject is placed smack in the middle of the image frame
How to upload photos from your computer
Step 1 Click on the button “Add image” for “Main header image”
- Add “Main header image”
Step 2 Click on “Select Images” choose your main photo
- Upload files from your computer
Step 3 Click on “Add image” for “Additional header images”
- Upload more photos from your computer