How to promote Wellbeing Tourism

Illustrating wellbeing

Learn more!

Download the pdf “How to promote wellbeing tourism” to learn more and tips on how to become a Wellbeing host.

Activities
Wellbeing activities are those that support the wellbeing of body, mind and soul for your guests as well as for you and the surrounding community. Photos that illustrate these activities communicate that they can be carried out in harmony, alone, together with others, or with you as the host.

Wellbeing photos can show enjoyable experiences, calm and nourishing activities and positive interaction. They can show joy, connection and relaxation. They can also show physical activities carried out in beautiful spaces, or in cosy and “hygge” environment.

Companies & hosts
You as a wellbeing host can let your photos communicate your care for the natural environment, your customers, staff and the surrounding community. Your photos should reflect your honesty in your business and your sustainable actions. Communicate all the good things you do in your photos. Show your customers how you interact, collaborate and co-create with others. Show your love and passion for what you do.

Offers, products & services
If you share our values of wellbeing, you may be a Home of Wellbeing. If you are a tourism agency, a restaurant, a hotel, a spa, a gym, or a seasonal small business; If you care about the environment; If you work towards a prosperous local community and think about how to contribute to the wellbeing of others – then you are a component of the brand. Home of Wellbeing is also YOU. And together we can make a difference.

Profile image style

A profiling image style is a visual language that gives your potential customers the right feelings and connection to what you aim to communicate. Photos are one of our strongest tools in marketing. They communicate many words. That is why it is good to be aware of what message you send with your photos. Your visual language should also differentiate you from other actors and other types of tourism.

On the following pages you will find some examples of aspects that are good to keep in mind when you want to communicate the feeling of wellbeing in your offers. Get inspired by our guidelines for motifs, composition, and colours. They can assist you in conveying calmness, honesty, warmth, and equality and help you visually connect yourself to the concept of wellbeing tourism.

Written & verbal communication

Words are powerful. Your words affect those who read your text or listen to what you are saying. They create thoughts and feelings in others. Your words and phrases not only inform but also affect people’s focus and mood. Using positive words brings focus to what is positive and stimulates positive feelings. Negative words will bring focus to what is negative. By bringing attention to what is positive you nourish what is pleasant and good. It will add to the wellbeing of others – and of yourself.

When communicating to your potential customers, the wellbeing tourist target groups, you can use the wellbeing hosting values as a guideline and express that you are: aware, kind, caring, honest and joyful. This will convey an impression of you and your business as being and providing wellbeing and it will support your mission to attract visitors, collaboration partners and customers.

Let your communication tell a story, not only about the offer you want to sell, but also about the wellbeing dimension of your services and products. How they improve wellbeing for body, mind, and soul and how they support a sustainable and flourishing natural environment and community.

It could be the story about the inspiring collaboration between partners behind your offer; how the ingredients are locally and sustainably sourced; or how your offer affects the pleasure and health of body and mind.

Presenting different wellbeing aspects will put your product in a larger and positive context. It makes a statement that you care – and that the customer supports a positive mission of bringing wellbeing to people and planet by buying your product.

Communicating online

Guidelines for creating posts
In general, use words and images that illustrate what you want to create more of and promote: your offers, sustainability engagements, positive feelings, plant-based food, clean transportation, compassion, co-creation, local products etc. To familiarize yourself with the concept of wellbeing, that these recommendations are based on, you can read the booklet Introducing wellbeing tourism.

Guidelines for using hashtags
A hashtag is a word or keyword phrase preceded by a hash (#). It is used in social media posts to help your target group and those who may be interested in your topic to be able to find it when they search for a keyword or a particular hashtag. It helps to draw attention to your posts and encourage interaction. When using a phrase as a hashtag, you spell it out without spaces, such as #wellbeingtourism. It can include numbers but not symbols or punctuation. The wellbeing tourism initiative, SB WELL (see information on the last page) has selected hashtags which will help people that are interested in wellbeing and wellbeing tourism topics to find your posts. The hashtags will help you increase influence and attract new followers, and by using them you also support spreading the wellbeing concept.

Website for wellbeing tourism
The website homesofwellbeing.com promotes wellbeing tourism around the southern Baltic Sea, in the coastal regions of Sweden, Denmark, Germany, Poland and Lithuania. As a tourism business or otherwise a provider of products and services for wellbeing tourists you can join the wellbeing family and be promoted on the website for free.

Wellbeing assets of the South Baltic

The unique South Baltic

Learn more!

Download the pdf “How to promote wellbeing tourism” to learn more and tips on how to become a Wellbeing host.

The Baltic Sea
Between our regions in the south Baltic there is a unique and sensitive beautiful Sea, the Baltic Sea. The young and shallow Baltic sea is one of few brackish sea environments on Earth that is home for a mix of marine and freshwater species. The lower concentration of salt also gives us a unique feel when bathing and swimming, and there is no stinging jelly fish, and tides. The Baltic Sea is connecting us, its waves and currents travelling from one region to another. How we care for the sea in one region is transported to our neighbours. The Sea also connects us though our common history where the Sea played a major role in transport of goods and communication between the regions of the Baltic.

Health through nature
In many South Baltic Regions there is a tradition and history of bringing health and wellbeing through nature that goes back hundreds of years in time. It has been a natural part of everyday life to spend time in nature for the people that live here.

People go on hikes, skiing, swimming in the ocean and lakes. In some areas there is a tradition of using natural resources such as salt, mud, algae, and sea water for health in sanatoriums, in other areas people have pilgrimaged to special spring waters to uphold and support health, using heat from wood (saunas) to cleanse and purify oneself, and in others swimming also during winter in so called cold bath houses lining the coast.

Common pagan past
If yoThe Baltic Sea Region has a diverse culture and natural heritage. The flow of ideas, people and goods from the Mesolithic to the Modern Period (including for example an expansion of farmers from the southern Baltic to Scandinavia, realms in the Viking Age where Slavs, Balts, Scandinavians, and Finns lived together) created a Baltic culture zone, which is proved by archaeological materials, linguistic remains and common religious elements. The traces of this unusually rich spiritual and material past of the Baltic Sea are visible in the landscape in the form of megaliths, stone circles, and other places of worship such as sacred stones, hills, springs, and place names.

Long and diverse coastline
The South Baltic is blessed with a long and diverse coastline. It offers hundreds of kilometres with uninterrupted soft and sandy dune lined beaches ranging in colour from white, yellow and brown, sandy, mixed with stretches of cliffs, solid rocks, boulders, gravel or pebbles, and occasional spits and bars. When you are lucky you may find pieces of tens of millions year old Baltic amber (fossilized resin of flooded pine trees) in and along several parts of the Baltic Sea.

Peaceful
The South Baltic is known for its’ peaceful atmosphere. Even in the peak tourism season you can find empty stretches of beach or coastal line to spend a moment in solitude if you are willing to head beyond the most known tourism areas. There are also many vast national parks or protected areas near the coast or further inland that may bring calm experiences in nature.

Martime forests
Along the shores of the South Baltic are areas of windswept, crooked, or leaning, low pine trees. Some even appear enchanted. It is a special feeling wandering through these forests, where the fresh and sweet smell of the trees meet the humid, salty air of the sea. Some of the near coastal forests are growing on sandy soils that may hold treasures of amber.

Migrating birds
Tens of millions of birds travel through the South Baltic region every year. From the fertile wetlands and beaches around the coasts to the islands where birds can find rest and refuge on their global voyages, the entire region is bursting with birds. The dramatic and varying weather conditions where mild humid Atlantic winds from the west meet cold air from the northern Baltic regions and sometimes warm, dryer winds from the continent in the south mean that the bird migration is not only a spring and autumn phenomenon. All year around you can see a wide variety of birds – always on the move.

Ottenby, Öland, Länsstyrelsen Kalmar län

Long summer nights
The sun over the South Baltic rises early and sets late in summer giving rise to very long days and long and light summer nights. The opposite prevails in the winter and in between summer and winter is a gradual change in season and light over time. The bright evenings, nights and early mornings in the summer gives the opportunity to enjoy actively being and exploring the outdoors also during this time of day.

Accessible and pure nature
The South Baltic natural heritage is highly accessible and well preserved compared to many other places in the world. Nature is protected and appears pristine and clean. It is easy to access and free of charge. There is an abundance of public beaches, parks, trails, forests, and other nature areas, and most of the land is either under the governance of the state or if privately owned, still accessible to the public. Thus, visitors can enjoy the nature easily, free of charge, and on their own.

Enjoy networking with the wellbeing team

Step 1 – Sign-up

Welcome to the Home of Wellbeing

This web page www.wellbeingtoruism.com is called – the Wellbeing Atlas and it is a marketing platform for our network and brand Home Of Wellbeing – that means you, and all other wellbeing businesses and places approved according to our criteria.

To begin with, the atlas presents businesses and places in the five pilot regions in the South Baltic region. We will highlight this fantastic destination and all its amazing entrepreneurs.

By the atlas, we strive to attract tourists. We will give them a guide to find wellbeing places and businesses to visit on their next vacation. The atlas will become a planning tool for them. The more Homes Of Wellbeing that are active in the area, the more interesting and attractive your business will become for the tourists.

The atlas is a transparent and reliable source of information. In order for you to be displayed on this webpage, you need to understand and embrace the concept of wellbeing tourism and be approved according to the criteria for wellbeing tourism.

See a short film on how to navigate on the Atlas.
Tip: to enlarge the film, click on the square in the bottom right corner, F11 will reduce the film again.


Sign up & create a free account

If you want to learn more or join Home Of wellbeing, you are welcome to “Sign up”. The “Sign up” includes four different steps where we collect information – descriptions, and photos – about you, your business, and offers and in what way you contribute to wellbeing by doing well. Before you start to promote yourself with texts and photos that convey a wellbeing feeling, we encourage you to spare some time to study the educational material. When signing up you will have the possibility to take the self-evaluation test. This test is both a way of guiding you through the values of wellbeing tourism and a way to make a publication on the Atlas possible

Steps to do: Sign up & create a free account. Create a username and password.

Learn what information you will add under each headline: read more here


Once sign up – confirm your email adress and account

Steps to do: Once signed up, you will receive a confirmation email. In order to complete the sign-up process, please click the confirmation link. If you do not receive a confirmation email, please check your spam folder. Also, please verify that you entered a valid email address in our sign-up form.

If you need assistance, please contact us.

Step 2 – Self-evaluation test

Evaluate your business

When you have sign-up and created an account you have the possibility to evaluate your business using one or more of our self-evaluation tests. By evaluating your business against the criteria for Wellbeing tourism you can discover areas you have already developed and that you can promote to your customers, you will also get feedback about areas you can improve. If you pass the test, you will become a Home of Wellbeing and have the possibility to market yourself on the Atlas.

There are self-evaluating tests for business within the following four categories:

  • accomondation (for example hotel, pensionat, B&B, campingsites)
  • food (for example café, restaurants, food truck, juicebars)
  • products (for example shops, stores or for example famr-shops offering crops, handcraft, beauty product)
  • service (this applies to all possible types of offers for guests and customers for example: guided tours, treatments, trainings, courses, music, events, yoga classes )

When you do good, you feel good and develop a state of wellbeing.”
Lovisa Wendt

How does it work

On the page “My Account” you will find the button “Evaluate your business” – click on it to access the four self-evaluating tests. Start with the self-evaluating test for your main categories.

  • If your business includes more than one category and you will do more than one self-valuating test, a lot of the questions will be the same – you will need to answer all questions in every questionnaire.
  • The self-evaluation test contains five mandatory questions, these five questions concern actions, issues, or responsibilities that are crucial in order to ensure that wellbeing tourism is delivered.
  • The self-evaluation test is devided in four parts
    • An environmental firendly business
    • Contribute to the development of others
    • Be a welcoming host
    • A sustanable workplace
  • All questions are “YES” and “NO” questions
  • Some questions have the option “NOT RELEVANT”


How to be approved

  • You must fulfill 75% of all the relevant questions in the selected self-evaluation test
    • If you answered “NOT RELEVANT” on any question – this question will not be included in the 75% that requires a “YES” answer
  • You must fulfill all the mandatory questions.

One icon for each passed self-evaluation test

Once you pass a self-evaluation test and are being approved, you will receive an icon for each category you successfully pass.

Steps to do: take one or more self-evaluation test
Steps do to: upload text and photos

Step 3 – Upload wellbeing text

Create your business card

On the ATLAS you have a possibility to describe your business. By choosing text that is aligned with your values and offers you can create the feeling you want to send to your next customer. Your business will be described and promoted in a “card”, a page just for you!

On this page, you find short instructions on how to finalize your sign-up properly before being published online – a small guide of things to think about.


Textfields

To help potential customers find and learn more about your business, you need to provide them with information like your address, contact info, social media links, and photos. That people find you online, and making it easy for them to discover your business is crucial to your success. Spare some time to make sure that you are visible, transparent, genuine, and easy to understand.

1 The name of your business

Account name: Here is where you enter the name of your business.

The name will be visual when the visitors are looking for places and companies. And it will be at the top of your “card”


2 Contact information

Add information so the customers easily can contact you and learn more about you and your business.

Contact person

For communication between you and the wellbeing team.

  • Will not be visual on the card.
Internal email address

For communication between you and the wellbeing team. Will not be visual on the card.

Public email address

For communication with your customer.

  • Will be visual on your card.

TIPS

  • Email is an important information channel with your customer.
  • The quality of your customer service emails affects your customers’ perception of your brand.
    • be human and personal when writing
    • use wellbeing wordings
  • Be clear and easy to understand.
    • Keep things simple
Phone number 1

For communication with your customer.

  • Will be visual on your card.
Phone number 2

For communication between you and the wellbeing team.

  • Will not be visual on your card.
Social media accounts

Add all your available and active accounts

TIPS

  • all your social media account should be aligned with your values and marketing strategy.
Adress to your destination

This will help guide your guests to your facility.

  • Will be visual on your card.
  • Will be visual as a marker on the map

3 Describe your business

Your texts are a big part of “the voice” of your business and make memorable images of your brand for the reader.

The readers, however, are elusive, you only have a few seconds to capture their interest. So don’t waste precious time on information that does not say anything. Capturing the reader’s attention with a text that hits them right in the heart increases their confidence in your business. The style and shape you start with should continue in the same way throughout your presentation, from start to finish. But it should also be aligned with what is written on your own website or on your social media. The text should be easy to read, logical, clear, and complete. Proofread the text many times, get help from friends and acquaintances, partners and customers – it’s easy to become home blind. Mainly maintain your “About us” text so that you have up-to-date information about you and your company. It makes you more interesting.

On the ATLAS you have four small blocks available for your promotion – use them wisely. Get support from our booklets and films to create a wonderful wellbeing text, supported by calm, inspiring photos.

A small description. (80 characters max)

The very essence

  • This text is visual when the visitor hoover over your picture.
  • This is your possibility to first impression

Present the very essence of what you offer and what makes you, your business, and your product or service special, fantastic, or in any other way wellbeing.

A short introduction (600 characters max)

A summary

  • This text is visual in bold on top of your business card.
  • Some visitors might will only read tis text and not the rest.
  • Speak directly to your guest use “you”.

Besides the name of your business this text is the first, and perhaps only, text your potential guest and customer will read about you when they visit your business card.

So give this some good thoughts, is there something you need to say, something extra special or unique – it can be that place, it can be the offer, it can be your knowledge or education, It can be your hosting values or something completely different.

Here are some examples of what you can describe:

  • What do you offer? nutritious food, treatments, accommodation, experiences,
  • Are you sharing: traditions, culture, knowledge, experiences, adventures
  • Is it your place– mesmerizing views, the waves of the sea, the puls of the city, healing power of nature
  • Is your facility uniqueromantic, tropical, rural, genuine, historical, classic, modern,
  • Type of offersluxurious or affordable

Describe your offers (1000 characters max)

Here is your possibility to shine.

Describe what you will offer your guests, how you will take care of them. Describe where your products come from or how you perform a particular treatment. Create images for the reader and make them longing for you.

 

Describe your business (400 characters max)

Who are you?

Describe your business values, your hosting values.. perhaps talk about the history of your business. Let the visitor get to know you, for real. Be inviting and open. Strive for a genuine connection, let your guests know that they are in your thoughts, year-round.

 

Step 4 – Upload wellbeing photos

Marketing with photos on the Atlas

How well your customers remember your messages depends on several factors. If the text can be associated with an image or a photo it will more likely stick with them longer. Images create an emotional connection to products and services, which leads to greater engagement from visitors.

You as a wellbeing host can let your photos communicate your care for the natural environment, your customers, staff and the surrounding community. Your photos should reflect your honesty in your business and your sustainable actions. Communicate all the good things you do in your photos. Show your customers how you interact, collaborate, and co-create with others. Show your love and passion for what you do.


GDPR and consent
  • The General Data Protections Regulation (GDPR) –  intend to protect the data of citizens within the European Union (EU).
  • The GDPR covers any information that can be classified as personal details or that can be used to determine your identity.
  • For children under the age of 16 parental consent is required to process any data.
  • Photos (and films) may contain personal data.
  • Consent in photography – People have a basic right to integrity, to make their own decisions about their bodies and personal data. Consent is someone’s agreement for another person to do something that would violate their integrity if it were done without their approval. If you want to publish photos of customers and staff and for the written approval.
Make sure you own the rights of photos
  • When ordering photos from a photographer, there are several things you need to keep in mind. As the customer of an image, you are responsible for its approval according to the GDPR. Make sure you know how and where you can use the photo or image and if you may cut or adjust it.
  • The person who creates an image will generally be the first owner of the copyright unless there has been some agreement to the contrary. (C) Copyright arises the moment a literary or artistic work is created. The creator, i.e. the author, then has an exclusive right to determine who can make copies of the work and how or whether the work should be made available to the public, e.g. by publishing it on the internet or disseminating it in some other way.
Photos are memorable
  • describe your facility or offer with a breathtaking image or photo
  • it is easier for people to remember a photo that an text
Photos make connections
  • Let your photos connect your products and services to the environment where they are produced: how they are made and by whom. Focus on the natural aspects, on sustainability and how they are creating wellbeing for your customers for you and the community.
Profile image style

A profiling image style is a visual language that gives your potential customers the right feelings and connection to what you aim to communicate. Photos are one of our strongest tools in marketing. They communicate many words. That is why it is good to be aware of what message you send with your photos. Your visual language should also differentiate you from other actors and other types of tourism.?

Photos communicate faster
  • The mental and emotional impact from an image happens almost instantly.
  • Our brains process visual content at an incredibly high speed. One estimate that people process visuals 60,000x faster than words.

Mothers kiss
Pixabay, nastya_gepp

Your photos on the ATLAS

There are three main photos on your card

On your business card, there will always be three main pictures visible for the visitors, your potential customers. Make these photos count – first impressions are everything.

First photo – Main header image

This is the big photo, on the left, on your card

Second & third photo – Header image 2 and Header image 3

The two smaller photos, on the left.

 

Four or mor photos – Add even more images

You can add several more pictures – your visitor will find them under “View all photos”.

Use horizontal photographs
  • horizontal photographs – is the best format for the ATLAS
    • horizontal photographs – also known as the landscape format
    • these photos are wider than taller
Consider your composition – the photos may however be cut
  • In the ATLAS the pictures are sometime cut – so preview to make sure that you main subject is visual.

 

  • Where you place subjects within a photograph is called composition. Some examples:
    • The rule of thirds is a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open.
    • Centered composition is a powerful way to draw attention to your main subject – the main subject is placed smack in the middle of the image frame

How to upload photos from your computer

Step 1 Click on the button “Add image” for “Main header image”
  • Add “Main header image”

Step 2 Click on “Select Images” choose your main photo
  • Upload files from your computer

 

 

Step 3 Click on “Add image” for “Additional header images”
  •  Upload more photos from your computer

The wellbeing tourism criteria


The criteria for Home of Wellbeing

Wellbeing Tourism is tourism that supports harmony and balance of body, mind, and soul for guests and hosts, in a sustainable interaction with the local community and environment. To become a wellbeing company- A Home of Wellbeing – you need to evaluate your business and offers against a number of criteria. On this page and the four pages with tips, you will get inspiration and hands-on information on how to develop your business to pass all the questions in the self-evaluation test.


Your journey towards your goals

A host support a costumer in a grocery store

To be able to develop and become a wellbeing company, it will help if you identify the positive and negative impact your business has on the environment, on the economy, and on other people – and on their body, mind, and soul.

To get your priorities in place and thereby achieve your goals and grow your business, a good way of working is to have a business development plan. Here is a simplified way to get started.

GDPR and consent
  • The General Data Protections Regulation (GDPR) –  intend to protect the data of citizens within the European Union (EU).
  • The GDPR covers any information that can be classified as personal details or that can be used to determine your identity.
  • For children under the age of 16 parental consent is required to process any data.
  • Photos (and films) may contain personal data.
  • Consent in photography – People have a basic right to integrity, to make their own decisions about their bodies and personal data. Consent is someone’s agreement for another person to do something that would violate their integrity if it were done without their approval. If you want to publish photos of customers and staff and for the written approval.
Make sure you own the rights of photos
  • When ordering photos from a photographer, there are several things you need to keep in mind. As the customer of an image, you are responsible for its approval according to the GDPR. Make sure you know how and where you can use the photo or image and if you may cut or adjust it.
  • The person who creates an image will generally be the first owner of the copyright unless there has been some agreement to the contrary. (C) Copyright arises the moment a literary or artistic work is created. The creator, i.e. the author, then has an exclusive right to determine who can make copies of the work and how or whether the work should be made available to the public, e.g. by publishing it on the internet or disseminating it in some other way.
Photos are memorable
  • describe your facility or offer with a breathtaking image or photo
  • it is easier for people to remember a photo that an text
Photos make connections
  • Let your photos connect your products and services to the environment where they are produced: how they are made and by whom. Focus on the natural aspects, on sustainability and how they are creating wellbeing for your customers for you and the community.
Profile image style

A profiling image style is a visual language that gives your potential customers the right feelings and connection to what you aim to communicate. Photos are one of our strongest tools in marketing. They communicate many words. That is why it is good to be aware of what message you send with your photos. Your visual language should also differentiate you from other actors and other types of tourism.?

Photos communicate faster
  • The mental and emotional impact from an image happens almost instantly.
  • Our brains process visual content at an incredibly high speed. One estimate that people process visuals 60,000x faster than words.

Climb the ladder towards improvement

Hands baking bread

As a ladder, it takes many steps to reach the heights of your ambitions. This ladder can be used to tap yourself on the shoulder and be proud of what you’ve achieved so far.

Step 1 – We are getting started!

Step 1 Assign responsibilities, identify risk

We have knowledge of the criteria for how to become a Home of Wellbeing. We have identified and investigated our current overall status/situation. We have identified risks. We have distributes responsibilities in our company for important criteria. We have identified laws and regulations that we must follow. We have started to implement some measures for improvement.
– we are informing guests and customers of our intentions.

Step 2 – Everyone is on board!

Step 2 Appoint managers, set goals, follow up

The insight and knowledge of our business development plan for the wellbeing journey are well-known in the board of directors and management. There are designated persons in charge of each measure or topic. We have a system for following up on our goals and making sure that we follow laws and regulations.
– we educate guests and customers on how they can contribute to reducing the negative impact and support positive development

Step 3 – We are being strategic!

Step 3 Policies, key figures & working groups

We now have policies and action plans in place. We monitor and follow up on our key figures. We have engaged the staff and have working groups focusing on various issues.
– we have a program for guest and customers interaction and support to find new ways to take the next step

Step 4 – We are making a difference!

Step 4 Continuous improvement and commitment

We are, at all levels, strongly committed to the sustainable wellbeing development of our business – taking environmental, economic, and social aspects into account. We have control of the impact our activities, products, or services have on people and on the planet. We make continuous improvements and develop the competence of our staff. Action plans are reviewed and the results are evaluated so we can adjust our goals and plans. Internat reviews are conducted regularly. Policies and measures are employed to drive positive changes.
– guest and customers contribute and are part of our wellbeing work


Develop your own Wellbeing strategy

What is a strategy

A strategy is a plan for how you will achieve your vision or certain aims, goals, and objectives.

 

Whats the difference between, aim, goal, objetive

Example of vision – aim – goal and objective

Vision: Me on a wellbeing vacation in Sweden

  • Aim: Within a year I will go to Sweden on vacation
    • Goal 1: Get passport, assurance etc in order
    • Goal 1: To afford the journey
      • Objective 1: Save money
      • Objective 2: Share cost with a friend
    • Goal 2: To decide a destination and a route to follow
      • Objective 1: learn more about Kalmar as a Wellbeing destination from the ATLAS
      • Objective 2: make a route and book the trip

 

Another example:
So: Our vision is of a world where everyone is feeling well. Our mission is to provide expertise and resources to enable people anywhere to raise wellbeing. Our aim is to empower people to grow their own wellbeing and an objective might be to deliver training and tools to 100 wellbeing companies 2022 that intend to do good.


Solar Panels

Tips – an environmentally friendly business


Running an environmentally friendly business

Waste minimization.

The growing amount of waste produced in modern society has a huge impact on the environment. Many of the materials discarded in the waste can remain and affect the environment for hundreds to thousands of years. The presence of harmful waste in the natural environment can cause significant effects on plants, animals, and humans. The most effective way to reduce waste is not to create it in the first place. Reducing waste can reduce your environmental impact, but it can also have a positive impact on your finances as well as a positive social impact by creating more jobs for people in industries developed to recycle goods.

 

By awareness-raising, you can effectively encourage waste prevention, reuse, and recycling behavior within the organization!

And remember – only buy what you really need, because what you did not buy won’t end up as waste!

Prepare, have a plan and a strategy
  • make a policy and a strategy for waste management.
    • What does it mean for you?
  • create a waste reduction strategy – analyze your waste production (where and how much), set goals and make a list of things to do
  • conduct a waste management audit – be aware about your current situation so you can take the right actions. Take a walk around your premises, noting down the quantities and direct costs of any wastes that you can see.
Reduce overall waste
  • conduct a waste management audit – be aware about your current situation so you can take the right actions. Take a walk around your premises, noting down the quantities and direct costs of any wastes that you can see.
  • create a waste reduction strategy – analyse waste production (where and how much), set goals and make a list of things to do
  • choose products and foods without packaging materials
    extending the life of various consumables such as sheets, cleaning materials (rags etc.)
  • create a “less waste initiative” that encourages all employees and guests to be aware of their waste production
  • purchase wisely, it plays a crucial role in reducing waste
  • implement a recycling program – sort all generated waste for recycling, recovery and energy recovery
  • repair, reuse, find new uses for things
Reduce food waste
  • reduce the size of the plates so guests take less at a time in the buffet, it reduces food waste
  • Include leftover groceries and ingredients in your cooking
  • take care of leftover cooked food in different ways
    • offer your guests or staff to bring or buy leftovers (ask them to bring their own lunch box)
    • donate your leftover food to nearby actors, schools, care, etc.
Reduce littering
  • inform and encourage your guests to keep a bag in their packing vehicle and throw their trash in the bag to dispose of properly later.
  • put up more trash cans, and make sure they are wind and animal safe
  • reduce disposable items, offer refills of coffee in thermos mugs
  • carry outclean-up days, encourage guests and staff to take part in the activity
Reduce waste from your production
  • develop a system for recycling your own products, you can take them back if the customer no longer wants them, you can sell them second hand
  • avoid unnecessary and choose durable, smart packaging and protective materials for your goods
  • use materials that can be reused for display of your goods
  • encourage the customer to bring their own carrier bags, jars, bottles, thermoses and packaging for the goods they want to buy
Reduce disposable items
  • avoid disposable materials in all parts of your business such as
    • wrapped slippers and bathrobes
    • disposable cutlery, plates, glasses, mugs and straws
    • disposable packaging for skin, hair, beauty products, toothpaste, toothbrushes
    • coasters, protection, decoration, other packaging
    • paper napkins / towels

A sustainable energy use

All energy use affects the environment via greenhouse gas emissions and other air pollution. But, by using renewable energy and at the same time reducing our energy use so that renewable energy is enough for everyone, we can have a more sustainable way of life. Clean energy for electricity, heating, and transport is necessary to reduce the climate impact of your company. Remember that the best energy is “negawatt” – that represents a watt of energy that you have not used through energy conservation or the use of energy-efficient products.

Prepare, have a plan and a strategy
  • make a policy and a strategy for energy management.
    • What does energy efficient and sustainable energy mean for you
  • create an energy reduction strategy – analyze usage (where and how much), set goals and make a list of things to do
    • make a sustainable procurement plan – to choose energy efficient when buying new or replacing
  • conduct an energy management audit – be aware about your current situation so you can take the right actions.
    • take a walk around your premises (during open and closed hours), noting down the all standby, unnecessary lamps, heating systems covered by furniture’s etc.
    • energy consumption monitoring will help you – investigate the possibility of monitoring the energy consumption of specific equipment items
  • Make a commitment to green energy – choose green electricity from your electricity supplier you can also produce your own energy by setting up solar cells

  • develop an operation and maintenance guide that describes which technical systems there are in the building, how they intend to work, and how they should be maintained. The guide should cover plumbing and control systems, such as heating, cooling, ventilation, sanitation, control, regulations and monitoring, LPG, compressed air, and sprinklers. The operation and maintenance guide does not have to be so advanced at first. A few lines about each system are better than nothing at all.

  • a simple thing is to label switches so they are not accidentally turned on

Energy savings in the tourism industry consist of several parts, including heating, cooling in the summer, indoor and outdoor lighting, ventilation, kitchen equipment, terrace heating, and more.

Over all energy saving tips
  • make sure that lighting, heating and other appliances only operate when they are needed.
    • turn-off exterior lighting during daylight hours
    • when needed use timers or motion detector
    • install energy meters to keep track
    • avoid stand by
    • avoid leaving portable electronics such as laptops or mobiles on charge unnecessarily, as this can waste energy
  • regularly maintain and adjust of your appliances and systems
    • schedule cleaning of radiators and valves
  • educate all staff about energy efficiency, this is a simple and cost effective measure
  • teach the cleaning staff how to air properly and efficiently
  • stop air leakage. Inspect, caulk and weather-strip windows and doors to avoid unnecessary energy waste
  • Use solar shading, which is a form of solar control that can be used to optimise the amount of solar heat gain and visible light that is admitted into a building.

Save energy for heating
  • you can save money on your heating and cooling bills by simply resetting your thermostat when it is low season, or when different rooms or parts of the facility are not used.  It is also possible to lower the temperature during night time. You can do this automatically without sacrificing comfort by installing an automatic setback or programmable thermostat.
  • bleeding your radiators can help you save energy, one of the main problems with radiators is that air sometimes becomes trapped inside them. When that happens, a bubble of air impedes the flow of hot water and stops the hot water from circulating. The only way to remove that air bubble is to bleed the radiator and restore the water flow inside.
  • keep doors and windows shut when the heating/cooling system is on
Save energy hotelrooms
  • remove refrigerator / “minibar” in hotel rooms, instead offer guests to buy cold drinks in the lobby
  • unwanted draughts could be responsible for making rooms  feel chillier than your guests like.
  • encourage guests and staff to inform the reception or maintenance if something is broken in the heating/cooling system or if the air is leaking thru doors and windows
  • develop simple and easy-to-understand information about how the heating and cooling system works so the guest can adjust it instead of opening windows. Inform how the guest can take sustainable actions by handling heating/cooling correctly
  • Modify Limits of Room Temperature Control
    • modify the lower limit to 18 degrees
    • modify the upper limit to 23 degrees
  • install use timers or motion detectors for lighting
  • switch to energy-efficient lighting
  • turn the television off when leaving the room (avoid sleep/stand by mode)
  • use a timer on the TV so that it switches off automatically after a certain time
Save energy kithcen, cooking and serving
  • turn off all appliances that’s not in use
  • set the right temperature in refrigerators and fridges, defrost regularly
  • keep the door of the fridge and refrigerator closed as much as possible and don’t open them unnecessarily
  • don’t store hot food in cooling chambers
  • only run the dishwasher when it’s fully loaded, choose energy saving programs
  • turn of stoves and oven ten minutes or more before finishing cooking to use residual heat
    • cook several dishes at once
    • cook food in smaller pieces
  • Don’t peek! If you need to check on a dish, use the oven window instead. Every time the oven door is opened, the temperature inside is reduced by as much as 25 degrees, forcing it to work even harder (and use more energy) to get back to the proper cooking temperature
  • Beverage dispensers- All machines that cool drinks can also be switched off if they are not used. Installing a timer is a great way to not forget these.

Did you know? Energy costs of heating water in an electric kettle are roughly half of the energy costs of doing the same in a microwave.


A sustainable water use

Clean freshwater is a natural resource that is vital and that we should handle carefully. A drier climate has made groundwater levels in some parts of our beautiful area around the Southern Baltic Sea area very low and there is occasional water scarcity. Water scarcity (water stress or water crisis) is the lack of freshwater resources to meet the standard water demand. If we are to live more sustainable, it is important not to waste water. By keeping track of your water use and saving water, you contribute to this while also reducing your expenses for both water and energy

Inform, involve and encourage your guests and staff to change their behaviour. We are often unaware about when we watse water – for examplewaiting for the shower or sink to warm up.

Prepare, have a plan and a strategy
  • making a policy and a strategy for water management.
    • What does it mean for you?
    • What is water efficient or sustainable water usage for you?
  • create an water reduction strategy – analyse usage (where and how much), set goals and make a list of things to do
  • conduct a water management audit – pay attention to your indoor water usage. That means check routinely for leaks…leaking faucets, leaking toilets, leaking appliances. Take a walk around your premises check all taps, toilets etc action that stop leaky faucets and toilets saves money and water
  • Monitoring your water usage is the first step to savings. Using a smart meter is the best way to go about this. Knowing how much you use and where can help you to identify areas of potential savings, quickly address leaks, and save this precious resource. Monitor your bills closely on an ongoing basis to identify changes to patterns of water consumption.
  • educate employees on good water using habits, share water-saving ideas.
    • Every member of your team needs to operate with water conscientiousness. Offer training, guides, and guidance on what needs to happen water-wise within the business to meet your water-saving goals and explain why.
  • cooperate – report broken pipes, leaky hydrants and errant sprinklers to property owners or your local water provider.
Overall water saving tips
  • stop the drips! From leaking toilets to dripping faucets, water can be wasted in many places around the facility
    • identify costly water leaks that should be repaired, check your water meter for example to detect leak
    • Calculate your water waste.  Find out just how much water you waste when you let a dripping faucet drip – investigate worn toilet flappers, dripping faucets, and leaking showerheads.
  • Replacing outdated or inefficient fixtures will save water and money on utility bills in the long run.
    • Install water-efficient taps with an aerator or flow restrictor to use less water.
    • Install lever or mixer taps, these save water by quickly reaching a desired temperature.
  • Promote the drinking of tap water instead of bottled water among employees, guest and customer
  • Wash company vehicles as needed rather than on a schedule. Use a commercial car wash that recycles water.

Did you know? A dripping tap can waste 800 litres of water in a month and a leaking toilet can waste up to 400 litres of water each day!

Save water in hotel rooms
  • allow guests to opt for a linen and towel reuse programme, allowing them to choose to not have linen and towels changed daily
  • encourage guest to pick up the pace in the bathroom and save water, time and money.
    • turn off the water while brushing the teeth – place a sign above basins suggesting that guests don’t leave the tap running while shaving or brushing teeth
    • keep the shower under four minutes.
    • take a shower instead of baths. A full bath holds more than four times as much water than is needed to adequately bathe.
  • install water-efficient shower heads, which can use up to 40% less water. Set shower flow to less than than 10 litres per minute
  • install low-flow toilets, which use roughly two to four times less water than older models. Install dual flush toilets
  • your taps should have a maximum flow of six litres per minute.
  • make sure that the amount of cleaning in the room is optimal and done with green cleaning products.
  • cut water usage in your laundry operation with a low-water washing system
Save outdoor water
  • Remember to notice leaky faucets outdoor as well check  faucets, pipes, and hoses.
  • If you have them, put decorative fountains on timers and use only during work hours
  • If you must use it….hire a qualified pro to install your irrigation system and keep it working properly and efficiently.
    • Be sure your irrigation system is watering only the areas intended, and the water is not wasted on walks, streets, etc
  • Leave lawn clippings on your grass, this cools the ground and holds in moisture
  • Use porous material for walkways and patios to prevent wasteful runoff and keep water in your yard.
  • Use cultural plants from your region and group them with plats who has the same watering needs to avoid overwatering some while underwatering others.
  • Use a layer of organic mulch on the surface of your planting beds to minimize weed growth that competes for water. Spreading a layer of organic mulch around plants helps them retain moisture, saving water, time and money.
  • Collect water from your roof by installing gutters and downspouts. Direct the runoff to plants and trees.
  • Use a pool cover to help keep your pool clean, reduce chemical use and prevent water loss through evaporation.
  • Don’t overfill the pool. Lower water levels will reduce water loss due to splashing.
Save water in the kitchen, cooking, serving
  • Set taps to have a maximum flow of 10 litres per minute
  • Establish water-saving guidelines for using kitchen equipment:
    • use the dishwasher, and start only when it is full, use eco program
    • not wash dishes in running water
    • scrape dishes rather than rinsing them before washing
    • Presoak pots, pans and utensils in basins of water.
    • boil only as much water for tea/coffee as really needed
  • Wash fruit and vegetables in a sink
  • Choose hotel kitchen equipment that uses minimal water
    • Install water-efficient dishwashers to use 50% less water than average models.
  • Keep equipment maintained and drains clean.

 

  • Stop selling pre-packaged water
  • Serve water only upon request and ask before refilling. An 2,5 dl glass of water will need an additional  5dl of water to clean the glass.

Carry out sustainable (green) procurement and purchasing, contribute to sustainable production

Your purchases affect your entire business positively or negatively, both from a health perspective and when it comes to the environment. The increased interest in ethics, ecology, and social responsibility requires that companies work on sustainability issues and have a strategy to reduce their environmental impact. By choosing organic, you help to reduce the spread of synthetically produced chemical pesticides in nature. Think before you act – things you haven’t procured, can’t be used or offered to your customers.

Prepare, have a plan and a strategy
  • make a policy and a strategy for sustainable procurements. What does it mean for you? Do you have one or more focuses?
    • Sustainable procurement/green purchasing
    • Recycled/Reusable
    • Eco-efficient product/sustainable product
    • Green procurement
    • Efficient procurement
    • Environmental procurement
    • Clean procurement
    • Sustainable procurement
    • Responsible procurement
  • make a code of conduct. Who do you want to cooperate with? Perhaps you might want to develop a “code of conduct” that your partners should sign? That means that you define that you expect vendors and their sub-contractors to operate lawfully and conduct their activities in a socially and environmentally responsible manner by, at a minimum, meeting the expectations set forth in your Code of Conduct for Procurement
  • conduct a procurement management audit – consider how your purchasing decisions will have an impact on the planet and how your decisions also set an example for others.
  • make a list of all the things you usually buy, check what you can remove and what you can change. Consider how many of your purchases that’s made of old habit, instead of real need
  • plan your purchases and buy only what you need keeping track of which sustainability labels are available, decide what is important to you and take one step at a time
Cooperate with the right type of procurers
  • avoid products from suppliers in countries using pesticides or genetically modified foods
  • choose suppliers who can describe the quality of what they sell
  • learn more under sustainable transport
Choose the right type of products
  • buying local raw materials to support local producers
  • buying local and organic raw materials to promote biodiversity
  • avoiding products that require large amounts of natural resources and long transports
  • prioritizing recycling and second-hand
  • prioritizing materials that can be reused in the first place and recycled in the second place
  • choosing sustainable produced natural materials (wood, linen)
  • always choosing products of good quality that last a long time and can be renovated
  • choosing energy- and water-efficient equipment
  • having knowledge about the materials, products and raw materials you need
  • using renewable raw materials and degradable ingredients
  • focusing on creating the best possible starting point for manufacturing your products
  • buying products where the entire production takes place with consideration for the environment
  • selecting materials, products that can be repaired and reused

Sustainable  food
Procurement and purchasing of meat and fish

We need biodiversity on land and in the oceans and at the same time be able to use nature’s resources in a sustainable way. We must, therefore, together, take responsibility and make improvements so that the entire food chain from land and sea to meals can be sustainable. In your business, you can choose meat that comes from animals that contribute positively to biodiversity. You can choose fish wisely and help ensure that the oceans are not depleted so that the fish have time to recover and that the oceans’ ecosystems come into balance

Prepare, have a plan and a strategy
  • make a policy and a strategy for sustainable procurements for meat and fish. What does it mean for you? Do you have one or more focuses?
  • choose supplier that help you reduce transports.  Demand groupage transport, besides reducing costs, grouping your products for transportation will in turn reduce the impact on the environment, compared to individual haulage for each item.
If you do not produce yourself, you can improve your purchases by
  • learning about sustainability certifications for meat and fish
  • finding out where and how production takes place, avoid long transports
  • defining what you expect from the supplier and report it
  • changing type of meat and fish
  • choosing certified organic domestic meat
  • choosing certified domestic natural pasture meat
  • choosing wild-caught fish that is MSC-labelled and approved according to WWF’s consumer guide
  • choosing farmed MSC- labelled fish that’s approved according to WWF’s consumer guide
  • remembering that game meat is a limited resource, use local meat that has been tested according to national food legislation

Sustainable transport
Sustainable transports

Our travel produces large emissions of carbon dioxide and other pollutants that affect our health and contribute to changing the climate on earth. Traffic affects nature through emissions of acidifying, fertilizing, and ozone-forming substances. Traffic emissions of pollutants also harm human health. Particles in the outdoor air contribute to cardiovascular diseases as well as diseases that impair lung function and can affect the normal development of the lungs. The incomplete combustion of fossil fuels forms particles and hydrocarbons. By thinking about how we travel and transport things, we have great opportunities to reduce emissions. In wellbeing tourism, sustainable travel to and between destinations is an important part.

Prepare, have a plan and a strategy
  • make a policy and a strategy for sustainable transport. What does it mean for you, which transports will be included?
  • conducting a transport and CO2 management audit – include, your own vehicles and produced services, and perhaps even your guests transports – make improvements by changing the old solutions to bicycle, electric or biogas car
Visitor’s sustainable travel
  • help your guests plan their sustainable journey to your facility
  • offer transport from train and bus stations or collaborate with others for smooth transfer
  • promote the concept of carpooling and support your guests finding good dolutions
  • provide rental or loan bicycles and secure bicycle parking for those who bring their own bikes
  • find out how your guests travel to you – offer and inform about other possibilities providing charging options for electric cars and electric bicycles
Sustainable supply chain
  • choose supplier that help you reduce transports.  Demand groupage transport, besides reducing costs, grouping your products for transportation will in turn reduce the impact on the environment, compared to individual haulage for each item.
  • create a plan for how you can shorten your supply chains to a minimum.
  • buy locally
  • choose slower deliveries
  • climate-compensate transport
  • coordinated your distribution of goods and products with others

Tips – contribute to the development of others


Let your business contribute to development of others

Photo by Lovisa Wendt
Promoting offers during the low season can stimulate economic growth and jobs

An extended season can create benefits for others locally / the community, the benefits can be even greater with new collaborations. An extended season can, for example, provide new jobs or give staff the opportunity for year-round employment. To offer services for most of the year provides a new and increased customer base, cost optimization, and the opportunity for your visitors to experience different seasons. Being able to retain staff all year round increases their experience and skills and a better relationship with your customers.

Prepare, have a plan and a strategy
  • make a strategy -set goals and have a plan
Extend your season
  • creating offers during different seasons, based on the local / regional possibilities
    • Harvest party, primary tasting, candle party
    • Winter bath, dark hikes, meet spring
  • letting your offers and prices change during the year to create longer opening hours.
    • design pricing to be attractive during the low season
    • You can collaborate with others to create new offers

Photo by Lovisa Wendt
Carry out sustainable (locally produced) procurement and purchasing

An important prerequisite for a prosperous society is to support local companies, which are important venues and employers. Both your business and your community benefit from your local purchases of goods and services. Your choices can result in that the money stays in the region, contribute to a vibrant place, more jobs, more money for school and social services, reduced transport, and environmental impact. You and other local businesses and shops make the place attractive and with a vibrant countryside, you will be more interesting for tourists.

Prepare, have a plan and a strategy
  • make a policy and a strategy for sustainable procurements from local suppliers. What does it mean for you? Do you have one or more focuses?
Improve your local support
  • procure services like cleaning, laundry, food, etc. from local businesses.
  • adapt your offers to both local and regional conditions and products and as well as to raw materials that are in season.
  • assist growth and development of local suppliers through collaboration
  • promote local entrepreneurship
  • mainly serve food and drinks from own production and with own raw materials
  • become a loyal local customer
  • create networks to increase collaboration
  • develop systems so your money stays in the community
  • develop local supply opportunities
  • promote local entrepreneurship
  • mainly serve food and drinks from own production and with own raw materials
  • dare changing dishes that usually include foreign products.
    • For example, rice – wheat / oats. Nuts – national-produced seeds / nuts, Meat products – national-grown legumes
    •  using ingredients with nutritious, fresh and locally produced ingredients and lift your menu to new, exciting levels!

Carry out sustainable (social) procurements and purchases

As a wellbeing company, you primarily choose locally produced materials and products. But sometimes purchases from developing countries may be needed. Social responsibility includes caring for people locally, regionally, and nationally as well as trade with other countries. By taking social responsibility, changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries

Prepare, have a plan and a strategy
  • make a policy and a strategy for social sustainable procurements. What does it mean for you? Do you have one or more focuses?
    • Responsible procurement
  • conduct a procurement management audit – consider how your purchasing decisions will have an impact on the lives of producers in developing countries and how your decisions also set an example for others.
  • make a code of conduct. Who do you want to cooperate with? Perhaps you might want to develop a “code of conduct” that your partners should sign? That means that you define that you expect vendors and their sub-contractors to operate lawfully and conduct their activities in a socially and environmentally responsible manner by, at a minimum, meeting the expectations set forth in your Code of Conduct for Procurement
  • make a list of all the things you usually buy, check what you can remove and what you can change. Consider how many of your purchases that’s made of old habit, instead of real need
  • plan your purchases and buy only what you need keeping track of which social responsible labels are available, decide what is important to you and take one step at a time 
Contribute to fair trade
  • communicate your awareness of fair trade to your guests and employees.
  • select certified goods and products (e.g. Fair Trade) such as
    • Cocoa, sugar, coffee, tea, juice
    • Bananas and other fruits, rice, quinoa, spices and herbs, nuts
    • Flowers
    • Wood, textiles, cotton, metals
    • Skin care products

Develop companies and residents

Locals and other local businesses are not always fully aware of what their local communities or local businesses have to offer them or other tourists. This may be due to the marketing that companies and municipalities carry out, primarily aimed at tourists and not at the local population, who thus lose their knowledge and awareness and cannot participate in marketing their own homeland. The local companies can also help create meaningful leisure, jobs, and skills development for the local population.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Contribute to local development
  • disseminate knowledge about wellbeing
  • target marketing about your business to the local community
  • inform about the natural and cultural environment for those who live in the area
  • employ staff from the local community
  • start networks and inspiration evenings, exchange knowledge, create local involvement
  • share the knowledge, you and your staff possess so others can develop with your help. Share your knowledge free of charge via study visits, internships, lectures, study circles, education, etc.
  • donate products to people in vulnerable situations or to organizations that work with this
  • donate or invest part of your turnover in your region and participate in local community activities.
  • invite your neighbours and let them get to know you

Collaborate with multiple outside partners

To succeed in becoming a strong tourism destination and become visible in more contexts, it is important to collaborate with each other, you need to work together to be stronger and create a reason to visit your community. Collaborating is also fun and inspiring! By developing your business together with others, you get energy and can find new creative solutions. For you as a small business owner, collaboration can also be important as it can be a way to save time and money, and to survive in an increasingly tough competition.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Collaborate with others by
  • disseminating knowledge about wellbeing
  • educating your staff to be local ambassadors
  • giving your employees working hours for non-profit assignments.
  • informing about places to visit, sights and activities in the local area
  • co-creating offers and collaborate with local actors.
    • use each other’s facilities and share it with associations and the municipality
    • share logistics and transport
    • use local services and providers whenever possible
  • creating joint marketing efforts inform your guests about others local actors offer
  • inviting to network and start exchanges of services and offers that are in line with wellbeing.
    • You can have networks with companies with the same niche of food, restaurant, etc. – but do not underestimate unexpected meetings and collaboration with completely new players

Ottenby
Preserv natural and cultural heritage

Cultural heritage is important as a source of knowledge, education, and experience. By relating to the visible and tangible traces that shaped our society, we create perspectives on who we are and the society we live in. Across the EU, attention is now drawn to the potential of cultural heritage to create greater understanding between people. Create understanding and interest in natural and cultural heritage as well as cultural environments

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Preserve and restore cultural and natural heritage
  • educate yourself as a nature or cultural guide
  • learn more about the cultural heritage of your town/community
  • locate activities and carry out guided tours of culturally and historically interesting buildings, environments and other remains
  • tell the stories about occurred events, famous or interest people and traditions från your local community
  • arrange excursions; tours, bus tours, bike rides, horseback riding or why not a picnic
  • invite interesting lecturers or create a storytelling evening where everyone can have share
  • decorate with heritage textiles and handicrafts and colours, keep food traditions
  • collaborate with others, for example craftsmen who have traditional craft skills
  • have a sustainable production with organic foods and sustainable materials
  • grow cultivated plants
  • presere old stock breed that are part of your cultural heritage and the national animal husbandry
  • sell your products at local markets or harvest festivals
  • invite your customers to hold “Open house” or why not “Open garden”
  • sharie the knowledge you and your staff possess so others can develop with your help. Share it free of charge via study visits, internships, lectures, study circles, education, etc.

 

Many landrace breed, old stock breed, are locally adapted, resistant to disease and have good parenting properties and are suitable for organic farming.

Remember the children and young people that visit you – feel free to arrange a special event or special program items for them.

Regardless of the activity, you can contribute to drawing attention to the cultural and natural heritage by

donating or invest part of your turnover in your region and participate in local community activities


Sara Ängfors – KRAV
Credible information about the products

Certification comes from the Latin word certi´fico – “confirm”. A certification is a type of certificate or proof that a certain degree of trust has been given to a product. To maintain the balance between body, soul, and mind, it is of utmost importance to use certified, proven, and similar verified organic ingredients and avoid harmful substances. Certification is an important part of the work to create security and increase security. It is a seal of quality and competitive advantage that is also valuable in your marketing. With a product certificate, you certify that your product meets the promised quality according to the certification.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Obtain a certification

Prepare and acquire knowledge, review relevant criteria for the product or service you wish to certify or if you want to certify your business, facility or something else. Get help and cooperate with others.

The process of certification

  • fill out the documentation including descriptions of the product
  • test the product and make the necessary improvements and adjustments
  • apply for certification
  • after approved inspection and certification, you can market yourself and your products,
  • educate your employees and your customers about what certification means.

The Importance of Content, Authenticity, and Credibility in marketing

A wellbeing company must be transparent and honest in its communication and the information on the products must reflect its content and origin, thereby contributing to the preservation or development of the local natural and cultural heritage, as well as contributing to a vibrant and sustainable countryside.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Create an honest marketing
  • use photos of people and nature from the local community
  • use imagery based on traditional patterns and prints
  • use expressions and descriptions that everyone understands
  • collaborate with others to ensure that all parts of your products have a local or locally produced origin
  • collaborate with others to ensure that sustainably produced materials or raw materials are used
  • organize natural and cultural history activities together with community associations.
  • develop your products originating in local traditional
  • use or draw inspiration from traditional recipes or traditional food crafts.
  • tell about traditions, customs and historical events, for example through storytelling.

Tips – be a welcoming host


Be a welcoming host

Be a good host

Hosting is your attitudes, values ​​, and attitudes from which your decisions and actions are formed. Being a good host means seeing all the people as your guests, whether they are colleagues, customers, visitors, or students. When you are a good host, you are inclusive and welcoming and have a professional and humane treatment of everyone who visits you. Hosting is the art of making people feel welcome, appreciated, and valuable and making them feel good.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Become a good host
  • develop your own hosting philosophy. Write down in words what hosting, and hospitality means to you and what values should guide you and your employees in the way you treat others and each other.
  • let your values be clear in all your communication. Design your messages so that they become genuine and personal.
  • ensure that your business is inclusive and welcoming, inwards and outwards.
  • educate and developing yourself and your staff.
  • meet people with positive energy and spread joy.
  • make people feel involved – make them feel that their visit is important to you. Let them understand that their stay at your facility contribute to strengthening ecosystems and biodiversity, protecting and other people and developing your business and your place.

Let the guests get to know you, let your mutual friendship start already on the website where you tell about who you are.


Welcome everyone

Inclusion is community and differences are an asset. We are all different, we can have functional variations, speak different languages, like different things, have different cultures and traditions, be hypersensitive or allergic or for some other reasons want specific diets, avoid different substances or not participate in activities, and much more. It can often happen that products and services in the tourism industry are designed for a stereotypical image of our guests, but by being inclusive you get a broader target group. By being inclusive, you exclude no one, nor ask people to change.

Step 1 – We are getting started!

Step 1 Assign responsibilities, identify risk

We have knowledge of the criteria for how to become a Home of Wellbeing. We have identified and investigated our current overall status/situation. We have identified risks. We have distributes responsibilities in our company for important criteria. We have identified laws and regulations that we must follow. We have started to implement some measures for improvement.
– we are informing guests and customers of our intentions.

Step 2 – Everyone is on board!

Step 2 Appoint managers, set goals, follow up

The insight and knowledge of our business development plan for the wellbeing journey are well-known in the board of directors and management. There are designated persons in charge of each measure or topic. We have a system for following up on our goals and making sure that we follow laws and regulations.
– we educate guests and customers on how they can contribute to reducing the negative impact and support positive development

Step 3 – We are being strategic!

Step 3 Policies, key figures & working groups

We now have policies and action plans in place. We monitor and follow up on our key figures. We have engaged the staff and have working groups focusing on various issues.
– we have a program for guest and customers interaction and support to find new ways to take the next step

Step 4 – We are making a difference!

Step 4 Continuous improvement and commitment

We are, at all levels, strongly committed to the sustainable wellbeing development of our business – taking environmental, economic, and social aspects into account. We have control of the impact our activities, products, or services have on people and on the planet. We make continuous improvements and develop the competence of our staff. Action plans are reviewed and the results are evaluated so we can adjust our goals and plans. Internat reviews are conducted regularly. Policies and measures are employed to drive positive changes.
– guest and customers contribute and are part of our wellbeing work


Increase the guest’s physical activity

As a wellbeing company, it is important to encourage all forms of exercise for the guests. Humans are meant to move, and your health depends on movement. We become more alert, stronger and our memory can be improved. When we exercise, it prevents and reduces the risk of diseases and bone fractures. Exercise can also help relieve anxiety, depression, and stress. All kinds of exercise count and adults are advised to do some form of activity that is moderately strenuous for at least two and a half hours each week. Remember that activities can be done indoors and outdoors and do not have to be complicated, remember everyone’s different needs – children, young, old, people with special needs.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Increase physical activity
  • get more movement in all your offers so they reduce sitting time
    • offer lots of tips on – push-ups during the conference, have a walking lunch, exercise walks, Walk and talk
  • offer access to equipment and surfaces, trails for different types of activities (bicycles, gym, tennis racket, snorkelling equipment, canoes, yoga mats, maps)
  • offer teacher / leader-led activities – yoga sessions, guided tours in nature.
  • nudge guests to take the stairs, cycle to the bath, participate in activities.
  • create “unexpected physical activities” – barefoot path to the dining room, opportunity for balance exercises in the bathroom, exercise exercises at the toilet
  • encourage movement before bedtime, as physical activity makes us sleep better

Increase guest access to nature

Everyone feels good when in contact with nature. Staying outdoors in the fresh air and in daylight gives many positive health effects. Offer your guests several different opportunities to enjoy the outdoors. Being out in nature can, for example, reduce stress, strengthen cognitive ability, improve mental health, promote physical activity and facilitate social interaction. Some researchers even believe that we would be happier and feel more vibrant if we had a stronger connection to nature. Being outside can create a stronger sense of present and a higher presence. If you can’t offer the guest outdoor activities, try to bring in daylight and nature to your rooms and venues. Think about where you can nature and how you can make it more accessible to your guests and remember everyone’s different needs – children, young, old, people with special needs may appreciate different things.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Help your guests out in nature
  • guide guest to a path out into the garden, to the lake, the sea or the forest
  • prepare viewpoints, rest areas, nature / animal viewing places
  • have signs with information along trails, in the garden
    • make guest aware “look around – see natures beauty”
    • educational signs – describe in an exciting way the setting and what the visitors can see, feel, smell and hear.
  • carry out your services or activities outdoors in the natural environments, where they can feel the heat from the sun, the wind against the skin and hear the wind rustling and the birds chirping.
Bring nature indoor!

If you do not have an outdoor environment, you can perhaps recreate nature by decorate with natural items and colours. You can take in nature by

  • having your own green oases indoors with plant walls and windows filled with plants.
  • having plenty of daylight
  • decorating the balcony with plants
  • creating an orangery
  • having window seats overlooking green spaces and rooftops

Peace and quiet

We need peace and quiet to be able to recover, recharge and find new energy. Recovery is about having time to slow down the heart rate and pace in the body. A good night’s sleep is important for a good recovery. No matter what we do, it’s nice to be able to choose whether we want to sit and be undisturbed and enjoy the silence och choose to listen to the murmur of happy voices. There are many things that can help us to relax. When we eat, a calm environment can be just as important as what food is served. By offering your guests the opportunity to enjoy the meal in peace and quiet and offering them a quieter, more peaceful environment, you increase your guests’ opportunity for wellbeing and a relaxing dining experience.

Being connected is a choice, just as being disconnected is a choice. By offering places where the guest is encouraged to turn off cell phones and computers can provide them with relaxation from constant multitasking. By putting away the phone and computer, we open our senses to other impressions and in the long run, it can contribute to increased peace. Just activating the mobile’s airplane mode can make the guest disconnect the thoughts from social media. The interior can also affect the stress level and having a calm, harmonious, stripped-down environment with the right lighting helps the guest to gather strength and energy

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Get a calmer interior and exterior design and decoration
  • think indoor and outdoor environments could be connected harmoniously. It should be pleasing to the eye and provide peace of mind for your guests
  • have colours and materials chosen with a care for details so you avoid “over-decorating” – something that reduces the risk of guests being met by an anxious view. Calm and harmonious is the goal, both for the eye and for the soul.
  • remove things that do not add anything
  • with the help of colours and decor create a feeling of calm and harmony.
  • create a genuine feeling – decorate with heritage textiles and handicrafts and colours, such as paintings, sculptures, ceramics and textiles
  • use natural materials
  • use flowers and plants, a soft and pleasant lighting, water elements, sound or silence in different environments.

Exterior and interior design encompass not only what the architectural structure looks like but the furniture, flooring, paint and decorations suitable for outdoor or indoor use. Exterior design would include, for example, the design of your garden, deck and patio, while interior design includes everything inside your home, from the bedrooms to the kitchen and bathrooms

Create peace and harmony
  • using partitions or dividers to break up the room as needed to create private spaces
  • dividing the facility in different spaces so the guest can choose to have relaxing music or turn it off if silence is desired.
  • informing that some places inside and outside are quiet places
    • An indoor green wall will naturally absorb a significant amount of those noises through its leaves
    • Reduce disturbing noise by putting paws on chair and table legs, moving noisy machines (coffee machines, ventilation units)
  • having a place to read books, relax, overlooking the garden or rooftops
  • also using plats for relaxing the mind – nature is calming
  • creating a health garden

Many people don’t have the opportunity to relax and enjoy a calm environment throughout their work days, so being able to provide it for your customers will make them want to come back again.

Encourage your guests to take a break from screens
  • informing and giving inspiration about of things do to without screens,
  • tell about health benefits connected to screen-free time
  • carrying out activities or create places that inspire to put the screens away
  • introducing electricity- or technology-free zones
  • creating social areas for conversations and games
  • having a place to read books, relax, overlooking the garden or rooftops
  • offering the guest activity cards for easy meditation, silent walks, experience walks, forest baths
Places for eating, thinking and rejuvenation
  • using partitions or dividers to break up the room as needed to create private spaces
  • creating dining space outdoors using trellis, plant espaliers, or pergola
  • dividing the facility in different spaces so the guest can choose to have relaxing music or turn it off if silence is desired. If you play music, keep background music in the background
  • informing that some places inside and outside are quiet places
    • An indoor green wall will naturally absorb a significant amount of those noises through its leaves
    • Reduce disturbing noise by putting paws on chair and table legs, moving noisy machines (coffee machines, ventilation units) Utilize curtains, area rugs, and tablecloths
    • Place some tables away from passing guests
  • also using plants for relaxing the mind – nature is calming

Create added value

In wellbeing, the customer should always be feeling appreciated and the meeting with you should feel personal and honest. Added value is about, at no cost, offering your customers and guests something beyond what they expectations, more than you have promised, to show them that you care about them. But remember not to promise more than you can keep! You can say that the added value is everything, except the offer itself (eating, sleeping, learning about yoga) or the product (honey, clothes), which adds a little extra that makes the customer feel good. Customers who feel valued keep coming back to use your service.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Create added value
  • having a personal welcome card in the room
  • offering vouchers for redemption in a restaurant or at cooperating companies
  • offering tastings of local delicacies, guided tours in the local area
  • offering free room upgrades or the guest’s favourite rooms
  • decorating so the guest can experience all the beauty of each season – fresh flowers, pumpkins, rowanberries, spruce twigs and cones (remember to ask the landowner for permission)
  • paying attention to the customer after a visit. Send flowers or a card to your best customers with a greeting where you tell them what they mean to you. Pay attention to them on the birthday, with an email or card. Publish a newsletter where you give tips and advice about your area of ​​expertise.
  • inviting guests to learn more about your business – create a storytelling story
  • paying equal attention to all your customers; children and young adults, middle-aged, elderly, people with special needs. People traveling in pairs, as a family or as a group, or people traveling alone. Think about what added value is valuable to everyone.
  • being interested and make the customer feel seen by remembering what the customer says until the next time you see each other, even what is not directly related to your work. If you have difficulty remembering, a tip is to write down supporting words

Safety and security

Security is both about having your guests feel safe in the room in various ways and not being harmed by the goods and services that you offer. Guests should be assured that your goods will be safe throughout their life and provide a satisfactory level of protection for them. As a wellbeing company, you must continuously make inventories of risks that may exist and how to manage if someone is injured or ill. The information you have on and about the facility as well as on and about your products must be clear and transparent so that your guests can see if they can stay in your room, participate in your activities or eat your food without having to worry.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Increase your security
  • offer drive-through, delivery, take-out, and curb-side pickup for guests who are in risk groups
  • have clear information in the room about safety regulations
  • have clear and easy-to-understand information about the ingredients in your products via the table of contents and your website. Offer important information in several languages
  • be transparent means that your guests see if they can eat your food, safely, without having to worry about the ingrediencies.
  • having clear information about the ingredients in your food and especially highlight allergenic ingredients such as milk – lactose, milk protein, eggs, flours, gluten, nuts, histamines
  • have information about ingredients that are important for different cultures
  • have safety information in pocket cards that guests can take with them to the activities
  • offer small bags with first aid that the guest can take with them to activities
  • make sure that the participant can understand and assess the risks of the activity, but also protect themselves against the risks.
  • consider the skills and behaviours of different participants and particularly vulnerable consumer groups such as children, the elderly, pregnant women or people with heart problems and the like
  • ensure that the staff has sufficient competence
  • reduce personal injuries by having good rescue routines and rescue equipment available. Educate your staff.
  • continuously identifying risks in your business
  • consider what may causes worries, create fear and insecurity for your guests, try to prevent this with information’s measures
  • have clear information about allergens (scent, food, materials)
  • letting the guest report allergies and hypersensitivity or anything else that is important for you to know in advance
  • have good cleaning and hygiene and offer good opportunities for guests to wash their hands, supplement with hand sanitizer if necessary.
  • actively working for a greater fire safety with clear information about evacuation and safety and fire-fighting equipment,
  • have a well-equipped first aid and information in several languages ​​about emergency numbers
  • have the right information in the right place

Nutritious and healthy diet

Everyone has the right to a nutritious and healthy diet on equal terms. As responsible for your guests’ diet, when they eat at your dining, it is important that you and your employees have the knowledge needed to guarantee wholesome meals that contribute to increased wellbeing. Today’s healthy and conscious consumption trends also mean that more and more customers are thinking about your range of products and your values. Many guests today prefer dishes that are vegan, organic, homemade, and prepared with locally produced ingredients. By offering a menu that contains a greater variety of sustainable ingredients, you can also contribute to increased biodiversity in agriculture.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Nutritious and healthy food
  • learne more about differences in nutritious, energy-rich, nutrient-dense and energy-dense products and educate your staff
  • compose your menus based on nutritious products and create balanced, healthy meals for a vegan or vegetarian diet
  • offer products that are naturally sweetened, air-dried and natural
  • find vegetarian or vegan alternatives to animal products for starters, main courses and desserts.
  • make it easy to choose good food that provides your guests with the adequate amount and variety of energy and nutrients needed for a healthy life

Did you know that nutrient-dense foods contain vitamins, minerals, complex carbohydrates, lean protein, and healthy fats, or that plant based dishes are the same as vegetarian or vegan?

Help your guests eat clean food
  • make everything from scratch, produce or grow it yourself
  • use organic and or natural products foods and beverage, raw materials and ingredients
  • base your dishes on natural, naturally sweetened and pure products,
  • replace fried dishes with oven-baked / air-dried
  • replace all unnecessary additives – learn to read and understand the table of contents
  • replace and avoid trans fats
  • buy from suppliers you trust
  • buy products that are sustainability certified with a clear table of contents
  • avoid plastic
  • label your products in accordance with national legislation and EU legislation. All artificial additives should be clearly indicated on the product label or on information sheets. Be clear about communicating ingredients that are of importance for different cultures

Tips – a sustainable workplace


A sustainable workplace

Equal treatment and equality

A wellbeing company always acts on the basis that all people are equally valuable and that everyone should be able to live a good life. In an equal workplace with a wide diversity, there are much greater conditions for the staff to feel good. When people with different ages, backgrounds, genders, education, languages, home addresses, and financial opportunities are mixed, greater acceptance and humanity can become the basis for your common values.

Contact person

For communication between you and the wellbeing team.

  • Will not be visual on the card.
Internal email address

For communication between you and the wellbeing team. Will not be visual on the card.

Public email address

For communication with your customer.

  • Will be visual on your card.

TIPS

  • Email is an important information channel with your customer.
  • The quality of your customer service emails affects your customers’ perception of your brand.
    • be human and personal when writing
    • use wellbeing wordings
  • Be clear and easy to understand.
    • Keep things simple
Phone number 1

For communication with your customer.

  • Will be visual on your card.
Phone number 2

For communication between you and the wellbeing team.

  • Will not be visual on your card.
Social media accounts

Add all your available and active accounts

TIPS

  • all your social media account should be aligned with your values and marketing strategy.
Adress to your destination

This will help guide your guests to your facility.

  • Will be visual on your card.
  • Will be visual as a marker on the map

Interaction and cooperation

In a workplace, it is important that everyone contribute on equal terms, that they have the same opportunities, have the same obligations and is appreciated for their efforts and for who they are. Each employee’s skills and commitment are crucial to how things go for you and your business and how you are perceived by your customers and guests. Wellbeing companies are meeting, inspiring, activating, and taking care of people. This requires special demands on how your staff collaborates with each other and interacts with the guests. The working environment and service are improved by a good atmosphere and good interaction. By creating conditions for taking advantage of the power of your employees, you can create a creative and positive workplace where everyone works towards the same goal.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Increase cooperation and create a we-feeling
  • have a positive attitude!
  • have a clear set of values that you work according to
    invite employees to development, change, and decision-making
  • have joint responsibility for customer satisfaction
    coach and support your employees
  • give freedom and responsibility to your employees
  • train and inform employees so they feel safe and can develop