Activity card

Forest bathing

Forest bathing is a great way to get closer to nature and to discover the magic of the forest with all your senses. The calming effect of forest baths also has a scientifically proven positive effect on your health.

Health benefits: It can lead to enhanced mental sharpness, stress reduction, improved sleep, and a stronger immune system.
Where: In the forest.
Duration: 1-3 hours.

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Mindful hiking

Mindful hiking strengthens your five senses (sight, sound, smell, touch and taste) and increases your presence, receptiveness and awareness of your surroundings. It also awakens curiosity and playfulness.

Health benefits: Can lead to increased body awareness, calmness, and presence.
Where: A hiking trail, park, or garden.
Duration: 30-60 minutes.

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Mindfulness at the beach

Combine a lovely time at the beach with comfortable exercises for wellbeing and increased presence. Practicing mindfulness has a scientifically proven positive effect on our health.

Health benefits: Can lead to increased attention, improved emotional balance and body awareness.
Where: On the beach.
Duration: 30 minutes.

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Evening ritual

An evening ritual can improve the quality of your sleep, and it is also a way to soothe your body and soul with kindness and gratitude.

Health benefits: Re-charging, relaxation, wellbeing for the body, mind, and soul.
Where: At your own home or in a holiday home, hotel, B&B etc.
Duration: 1 hour.

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Wellbeing cold bath

To take a cold bath, or going on a winter swim gives you a wonderful possibility to connect with nature. Take care of yourself, get resilience training, and be in a happy place.

A man in bathing in the cold seath

Health benefits: Can strengthen the immune system, improve stress management, sleep,
blood circulation, lower blood pressure and your increase you general mental wellbeing.

Where: In a lake, at the sea, or in a cold tub.
Duration: 30-60 minutes.

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Wellbeing bird watching

Take your time and embrace nature and the surroundings. Use all your senses to experience the wild birdlife. It teaches you the patience of waiting, feeling the excitement of discovering a new species for the first time.

Health benefits: Bird watching can strengthen your physical and mental health.
Duration: 1 – 3 hours.

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Outdoor sleeping – for your wellbeing

Sleeping outside listening to the sounds of nature, breathing cold, fresh air, and being wakening by the early morning sun will give strength, nourishment, and health benefits to your body, mind, and soul.

Health benefits: Reset your circadian rhythm, improve cognitive function, enhance your mood, increase brain activity and find inner peace.

Duration: enough time for a good night’s sleep.

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Educational card

Accessibility – Design for all

Equality & universal design

Being aware of your social responsibilities is important. Equal, kind, and openhearted treatment of others is the foundation of social equality and inclusion, and an essence of wellbeing tourism. Personal engagement, communication, and accessibility are important topics. Treat everyone in the same way. Engage yourself in achieving positive interactions with your colleagues and guests. Be openminded and show understanding for differences in culture, personality, and for people’s different needs.

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Wellbeing Food – The art of plating

Wellbeing food – creative & delicious design

An important part of your wellbeing food or dishes, is the appearance. Food design such as decoration, colours, combination of raw materials and texture variations, as well as using differnt shapes, can play a big role in how your offers will be recieved. The phrase ”we eat with our eyes” agrees well with how guests and customers choose their food. Presenting your food in a tasty, natural and appealing way is especially important in the present time, particularly if you communicate your offers with photos on your website and in social media. Even if you are less active online, your offers can flourish by having your guests’ photograph, share and tag your company, or the food they buy.

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Booklets and films



Introducing Wellbeing Tourism

The purpose of this part is to introduce wellbeing tourism from the perspective of companies; what it is and why it is important.

How to Develop Wellbeing Tourism

This booklet is for you who are working in the tourism industry or in a tourism related business and wants to develop wellbeing tourism.

Branding Wellbeing Tourism

This booklet inspires you to develop your brand in line with your wellbeing offers and invites you to join the brand, Home of Wellbeing, around the southern Baltic Sea.

How to promote Wellbeing Tourism

This booklet presents ideas for how you can promote your wellbeing products and services.

Wellbeing assets of the south baltic

Read about the regions along the Baltic Sea in Sweden, Denmark, Germany, Poland, and Lithuania.


What is Wellbeing Tourism?
How to develop and work with wellbeing tourism?
Target groups for wellbeing tourism
Branding wellbeing tourism
Wellbeing Hosting – Good Practices
Unique Selling points for wellbeing tourism in the South Baltic Region