There are many things you can do on Šventoji beach - bathing, sunbathing, collecting amber, and remembering the belief of your ancestors. A bit further from the sea you can enter the Samogitian Sanctuary - a nice and mysterious place.
The Samogitian Sanctuary was established in 1998 on the initiative of the Palanga branch of the Samogitian Cultural Society when the Shrine on Birutes Hill was excavated. Twelve pillars on the dune are arranged so that the Balts calendar holidays can be identified from the shadows cast by the sun. Artists carved wooden pillars to symbolize the Balts gods: Perkunas, Aušrinė, Austėja, Ondenis, Patrimpas, Patula, Velnias, Lada. Those Beautiful pillars of gods are standing right on the beach.