Tips on how to develop your business

Start your journey to become a Home of Wellbeing. Step by step we will help you strengthen and develop you business. With the intention to do good you will contribute to wellbeing to guest, staff and for yourself without harming our environment.


Be a welcoming host

Be a good host

Hosting is your attitudes, values ​​, and attitudes from which your decisions and actions are formed. Being a good host means seeing all the people as your guests, whether they are colleagues, customers, visitors, or students. When you are a good host, you are inclusive and welcoming and have a professional and humane treatment of everyone who visits you. Hosting is the art of making people feel welcome, appreciated, and valuable and making them feel good.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Become a good host
  • develop your own hosting philosophy. Write down in words what hosting, and hospitality means to you and what values should guide you and your employees in the way you treat others and each other.
  • let your values be clear in all your communication. Design your messages so that they become genuine and personal.
  • ensure that your business is inclusive and welcoming, inwards and outwards.
  • educate and developing yourself and your staff.
  • meet people with positive energy and spread joy.
  • make people feel involved – make them feel that their visit is important to you. Let them understand that their stay at your facility contribute to strengthening ecosystems and biodiversity, protecting and other people and developing your business and your place.

Let the guests get to know you, let your mutual friendship start already on the website where you tell about who you are.


Welcome everyone

Inclusion is community and differences are an asset. We are all different, we can have functional variations, speak different languages, like different things, have different cultures and traditions, be hypersensitive or allergic or for some other reasons want specific diets, avoid different substances or not participate in activities, and much more. It can often happen that products and services in the tourism industry are designed for a stereotypical image of our guests, but by being inclusive you get a broader target group. By being inclusive, you exclude no one, nor ask people to change.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Make everyone feel
  • have good knowledge and educate others so that you can act in the best possible way
  • have clear guidelines so that you act based on your values
  • show respect and be positive in speech, language, image and film, and include everyone, regardless of age, who they are, where they come from or what they believe in.
  • use gender-inclusive language meaning speaking and writing in a way that does not discriminate against a particular sex, social gender or gender identity, and does not perpetuate gender stereotypes.
  • acknowledge and celebrate diverse cultures by including pictures and stories of people of diverse ethnicity and from different countries.
Improve your accessibility
  • provide so that everyone in the family can stay together in the same room with accessibility for wheelchair, pram or walker.
  • get through step by step how you can make it easier for your customers to – get to you, get around you, understand what you write and say and take part in your offers and products
  • change and improve accessibility via ramps, better lighting, quiet sections, hearing loops, clear text, signs and symbols, easily oriented areas without obstacles, distance between parking and entrance, door openers, handrails, mark height differences such as. first and last step with a contrasting tape, good ventilation, spaces that are animal-free and much more
  • provide the service of text-to-speech technology to convert webpage text to and provide the webpage in different languages
  • make offers for all – meaning try to include everyone so people with special preferences or need don’t feel left out. for example, don’t have special menus for allergy or vegetarian but start with to idea that everyone should be able to eat your food and have clear information in the menu about things that the customer may need to know.

Increase the guest’s physical activity

As a wellbeing company, it is important to encourage all forms of exercise for the guests. Humans are meant to move, and your health depends on movement. We become more alert, stronger and our memory can be improved. When we exercise, it prevents and reduces the risk of diseases and bone fractures. Exercise can also help relieve anxiety, depression, and stress. All kinds of exercise count and adults are advised to do some form of activity that is moderately strenuous for at least two and a half hours each week. Remember that activities can be done indoors and outdoors and do not have to be complicated, remember everyone’s different needs – children, young, old, people with special needs.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Increase physical activity
  • get more movement in all your offers so they reduce sitting time
    • offer lots of tips on – push-ups during the conference, have a walking lunch, exercise walks, Walk and talk
  • offer access to equipment and surfaces, trails for different types of activities (bicycles, gym, tennis racket, snorkelling equipment, canoes, yoga mats, maps)
  • offer teacher / leader-led activities – yoga sessions, guided tours in nature.
  • nudge guests to take the stairs, cycle to the bath, participate in activities.
  • create “unexpected physical activities” – barefoot path to the dining room, opportunity for balance exercises in the bathroom, exercise exercises at the toilet
  • encourage movement before bedtime, as physical activity makes us sleep better

Increase guest access to nature

Everyone feels good when in contact with nature. Staying outdoors in the fresh air and in daylight gives many positive health effects. Offer your guests several different opportunities to enjoy the outdoors. Being out in nature can, for example, reduce stress, strengthen cognitive ability, improve mental health, promote physical activity and facilitate social interaction. Some researchers even believe that we would be happier and feel more vibrant if we had a stronger connection to nature. Being outside can create a stronger sense of present and a higher presence. If you can’t offer the guest outdoor activities, try to bring in daylight and nature to your rooms and venues. Think about where you can nature and how you can make it more accessible to your guests and remember everyone’s different needs – children, young, old, people with special needs may appreciate different things.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Help your guests out in nature
  • guide guest to a path out into the garden, to the lake, the sea or the forest
  • prepare viewpoints, rest areas, nature / animal viewing places
  • have signs with information along trails, in the garden
    • make guest aware “look around – see natures beauty”
    • educational signs – describe in an exciting way the setting and what the visitors can see, feel, smell and hear.
  • carry out your services or activities outdoors in the natural environments, where they can feel the heat from the sun, the wind against the skin and hear the wind rustling and the birds chirping.
Bring nature indoor!

If you do not have an outdoor environment, you can perhaps recreate nature by decorate with natural items and colours. You can take in nature by

  • having your own green oases indoors with plant walls and windows filled with plants.
  • having plenty of daylight
  • decorating the balcony with plants
  • creating an orangery
  • having window seats overlooking green spaces and rooftops

Peace and quiet

We need peace and quiet to be able to recover, recharge and find new energy. Recovery is about having time to slow down the heart rate and pace in the body. A good night’s sleep is important for a good recovery. No matter what we do, it’s nice to be able to choose whether we want to sit and be undisturbed and enjoy the silence och choose to listen to the murmur of happy voices. There are many things that can help us to relax. When we eat, a calm environment can be just as important as what food is served. By offering your guests the opportunity to enjoy the meal in peace and quiet and offering them a quieter, more peaceful environment, you increase your guests’ opportunity for wellbeing and a relaxing dining experience.

Being connected is a choice, just as being disconnected is a choice. By offering places where the guest is encouraged to turn off cell phones and computers can provide them with relaxation from constant multitasking. By putting away the phone and computer, we open our senses to other impressions and in the long run, it can contribute to increased peace. Just activating the mobile’s airplane mode can make the guest disconnect the thoughts from social media. The interior can also affect the stress level and having a calm, harmonious, stripped-down environment with the right lighting helps the guest to gather strength and energy

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Get a calmer interior and exterior design and decoration
  • think indoor and outdoor environments could be connected harmoniously. It should be pleasing to the eye and provide peace of mind for your guests
  • have colours and materials chosen with a care for details so you avoid “over-decorating” – something that reduces the risk of guests being met by an anxious view. Calm and harmonious is the goal, both for the eye and for the soul.
  • remove things that do not add anything
  • with the help of colours and decor create a feeling of calm and harmony.
  • create a genuine feeling – decorate with heritage textiles and handicrafts and colours, such as paintings, sculptures, ceramics and textiles
  • use natural materials
  • use flowers and plants, a soft and pleasant lighting, water elements, sound or silence in different environments.

Exterior and interior design encompass not only what the architectural structure looks like but the furniture, flooring, paint and decorations suitable for outdoor or indoor use. Exterior design would include, for example, the design of your garden, deck and patio, while interior design includes everything inside your home, from the bedrooms to the kitchen and bathrooms

Create peace and harmony
  • using partitions or dividers to break up the room as needed to create private spaces
  • dividing the facility in different spaces so the guest can choose to have relaxing music or turn it off if silence is desired.
  • informing that some places inside and outside are quiet places
    • An indoor green wall will naturally absorb a significant amount of those noises through its leaves
    • Reduce disturbing noise by putting paws on chair and table legs, moving noisy machines (coffee machines, ventilation units)
  • having a place to read books, relax, overlooking the garden or rooftops
  • also using plats for relaxing the mind – nature is calming
  • creating a health garden

Many people don’t have the opportunity to relax and enjoy a calm environment throughout their work days, so being able to provide it for your customers will make them want to come back again.

Encourage your guests to take a break from screens
  • informing and giving inspiration about of things do to without screens,
  • tell about health benefits connected to screen-free time
  • carrying out activities or create places that inspire to put the screens away
  • introducing electricity- or technology-free zones
  • creating social areas for conversations and games
  • having a place to read books, relax, overlooking the garden or rooftops
  • offering the guest activity cards for easy meditation, silent walks, experience walks, forest baths
Places for eating, thinking and rejuvenation
  • using partitions or dividers to break up the room as needed to create private spaces
  • creating dining space outdoors using trellis, plant espaliers, or pergola
  • dividing the facility in different spaces so the guest can choose to have relaxing music or turn it off if silence is desired. If you play music, keep background music in the background
  • informing that some places inside and outside are quiet places
    • An indoor green wall will naturally absorb a significant amount of those noises through its leaves
    • Reduce disturbing noise by putting paws on chair and table legs, moving noisy machines (coffee machines, ventilation units) Utilize curtains, area rugs, and tablecloths
    • Place some tables away from passing guests
  • also using plants for relaxing the mind – nature is calming

Create added value

In wellbeing, the customer should always be feeling appreciated and the meeting with you should feel personal and honest. Added value is about, at no cost, offering your customers and guests something beyond what they expectations, more than you have promised, to show them that you care about them. But remember not to promise more than you can keep! You can say that the added value is everything, except the offer itself (eating, sleeping, learning about yoga) or the product (honey, clothes), which adds a little extra that makes the customer feel good. Customers who feel valued keep coming back to use your service.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Create added value
  • having a personal welcome card in the room
  • offering vouchers for redemption in a restaurant or at cooperating companies
  • offering tastings of local delicacies, guided tours in the local area
  • offering free room upgrades or the guest’s favourite rooms
  • decorating so the guest can experience all the beauty of each season – fresh flowers, pumpkins, rowanberries, spruce twigs and cones (remember to ask the landowner for permission)
  • paying attention to the customer after a visit. Send flowers or a card to your best customers with a greeting where you tell them what they mean to you. Pay attention to them on the birthday, with an email or card. Publish a newsletter where you give tips and advice about your area of ​​expertise.
  • inviting guests to learn more about your business – create a storytelling story
  • paying equal attention to all your customers; children and young adults, middle-aged, elderly, people with special needs. People traveling in pairs, as a family or as a group, or people traveling alone. Think about what added value is valuable to everyone.
  • being interested and make the customer feel seen by remembering what the customer says until the next time you see each other, even what is not directly related to your work. If you have difficulty remembering, a tip is to write down supporting words

Safety and security

Security is both about having your guests feel safe in the room in various ways and not being harmed by the goods and services that you offer. Guests should be assured that your goods will be safe throughout their life and provide a satisfactory level of protection for them. As a wellbeing company, you must continuously make inventories of risks that may exist and how to manage if someone is injured or ill. The information you have on and about the facility as well as on and about your products must be clear and transparent so that your guests can see if they can stay in your room, participate in your activities or eat your food without having to worry.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Increase your security
  • offer drive-through, delivery, take-out, and curb-side pickup for guests who are in risk groups
  • have clear information in the room about safety regulations
  • have clear and easy-to-understand information about the ingredients in your products via the table of contents and your website. Offer important information in several languages
  • be transparent means that your guests see if they can eat your food, safely, without having to worry about the ingrediencies.
  • having clear information about the ingredients in your food and especially highlight allergenic ingredients such as milk – lactose, milk protein, eggs, flours, gluten, nuts, histamines
  • have information about ingredients that are important for different cultures
  • have safety information in pocket cards that guests can take with them to the activities
  • offer small bags with first aid that the guest can take with them to activities
  • make sure that the participant can understand and assess the risks of the activity, but also protect themselves against the risks.
  • consider the skills and behaviours of different participants and particularly vulnerable consumer groups such as children, the elderly, pregnant women or people with heart problems and the like
  • ensure that the staff has sufficient competence
  • reduce personal injuries by having good rescue routines and rescue equipment available. Educate your staff.
  • continuously identifying risks in your business
  • consider what may causes worries, create fear and insecurity for your guests, try to prevent this with information’s measures
  • have clear information about allergens (scent, food, materials)
  • letting the guest report allergies and hypersensitivity or anything else that is important for you to know in advance
  • have good cleaning and hygiene and offer good opportunities for guests to wash their hands, supplement with hand sanitizer if necessary.
  • actively working for a greater fire safety with clear information about evacuation and safety and fire-fighting equipment,
  • have a well-equipped first aid and information in several languages ​​about emergency numbers
  • have the right information in the right place

Nutritious and healthy diet

Everyone has the right to a nutritious and healthy diet on equal terms. As responsible for your guests’ diet, when they eat at your dining, it is important that you and your employees have the knowledge needed to guarantee wholesome meals that contribute to increased wellbeing. Today’s healthy and conscious consumption trends also mean that more and more customers are thinking about your range of products and your values. Many guests today prefer dishes that are vegan, organic, homemade, and prepared with locally produced ingredients. By offering a menu that contains a greater variety of sustainable ingredients, you can also contribute to increased biodiversity in agriculture.

Prepare, have a plan and a strategy
  • make a strategy, and define goals
  • communicate this to your employees
Nutritious and healthy food
  • learne more about differences in nutritious, energy-rich, nutrient-dense and energy-dense products and educate your staff
  • compose your menus based on nutritious products and create balanced, healthy meals for a vegan or vegetarian diet
  • offer products that are naturally sweetened, air-dried and natural
  • find vegetarian or vegan alternatives to animal products for starters, main courses and desserts.
  • make it easy to choose good food that provides your guests with the adequate amount and variety of energy and nutrients needed for a healthy life

Did you know that nutrient-dense foods contain vitamins, minerals, complex carbohydrates, lean protein, and healthy fats, or that plant based dishes are the same as vegetarian or vegan?

Help your guests eat clean food
  • make everything from scratch, produce or grow it yourself
  • use organic and or natural products foods and beverage, raw materials and ingredients
  • base your dishes on natural, naturally sweetened and pure products,
  • replace fried dishes with oven-baked / air-dried
  • replace all unnecessary additives – learn to read and understand the table of contents
  • replace and avoid trans fats
  • buy from suppliers you trust
  • buy products that are sustainability certified with a clear table of contents
  • avoid plastic
  • label your products in accordance with national legislation and EU legislation. All artificial additives should be clearly indicated on the product label or on information sheets. Be clear about communicating ingredients that are of importance for different cultures

NEXT :